Digital Marketing Lead: B2B Content Strategy & Lead Gen

WSI; Atlanta (GA); On-site; USD 60,000 - 80,000; Full time

Job summary

WSI in Suwanee, GA is seeking a Digital Marketing Specialist to lead the digital content strategy and manage communications. This role ensures consistent messaging that engages various audiences and strengthens brand presence, driving lead generation across global markets.

The ideal candidate will have hands-on digital marketing experience, a degree in a related field, and proficiency with tools like Adobe Creative Suite. Join WSI to innovate and grow professionally in a dynamic environment.

Qualifications

• Hands-on experience in implementing and managing digital marketing channels.
• Proficiency in presentation and visual design tools, such as PowerPoint.
• Experience with CRM and email marketing platforms.

Responsibilities

• Develop and execute WSI's digital content strategy.
• Manage daily digital marketing operations across global markets.
• Collaborate closely with the Sales team to support lead generation activities.

Skills

Digital marketing channels management

Content creation

Copywriting

Social media strategy

Education

University degree in Marketing, Business, or Communications

Tools

Adobe Creative Suite

Salesforce

HubSpot

WordPress

Job description

WSI in Suwanee, GA is seeking a Digital Marketing Specialist to lead the digital content strategy and manage communications. This role ensures consistent messaging that engages various audiences and strengthens brand presence, driving lead generation across global markets.

The ideal candidate will have hands-on digital marketing experience, a degree in a related field, and proficiency with tools like Adobe Creative Suite. Join WSI to innovate and grow professionally in a dynamic environment.