Digital Marketing Lead

Modelsturkiye; Tacoma (WA); On-site; USD 60,000 - 90,000; Full time

Job summary

Modelsturkiye in Tacoma, WA is seeking a skilled digital marketing professional to develop and execute comprehensive campaigns across paid media, social, and content marketing. You will collaborate with cross-functional teams to align campaigns with business goals and maintain a coordinated content calendar.

You will lead email marketing initiatives, perform A/B testing, monitor metrics, and generate actionable reports.

Responsibilities

• Develop and execute comprehensive digital marketing campaigns, including paid media, social media, and content marketing.
• Collaborate with cross-functional teams to align campaign objectives with overall business goals.
• Manage an ongoing content calendar and messaging hierarchy across diverse customer personas.
• Utilize A/B testing and other optimization strategies to enhance campaign performance.
• Lead the planning and execution of email marketing campaigns, including segmentation, personalization, and automation.
• Create compelling email content and visuals in collaboration with the creative team.
• Implement best practices for email deliverability and list management.
• Monitor and analyze campaign performance metrics, providing regular reports with actionable insights.
• Use data-driven insights to optimize campaigns and improve overall marketing effectiveness.
• Implement tracking mechanisms to measure and report on email marketing KPIs.
• Develop and optimize customer journey maps, ensuring a cohesive and engaging experience across all touchpoints.
• Implement strategies to nurture leads and drive customer retention through email campaigns.
• Budget Management: Manage the budget for digital marketing campaigns, ensuring cost-effectiveness and maximizing ROI.
• Track and report on campaign expenses, providing recommendations for budget allocation.

Job description

• Develop and execute comprehensive digital marketing campaigns, including paid media, social media, and content marketing.
• Collaborate with cross-functional teams to align campaign objectives with overall business goals.
• Manage an ongoing content calendar and messaging hierarchy across diverse customer personas
• Utilize A/B testing and other optimization strategies to enhance campaign performance.

Email Marketing:

• Lead the planning and execution of email marketing campaigns, including segmentation, personalization, and automation.
• Create compelling email content and visuals in collaboration with the creative team.
• Implement best practices for email deliverability and list management.

Analytics and Reporting:

• Monitor and analyze campaign performance metrics, providing regular reports with actionable insights.
• Use data-driven insights to optimize campaigns and improve overall marketing effectiveness.
• Implement tracking mechanisms to measure and report on email marketing KPIs.

Customer Journey Mapping:

• Develop and optimize customer journey maps, ensuring a cohesive and engaging experience across all touchpoints.
• Implement strategies to nurture leads and drive customer retention through email campaigns.
• Budget Management:
• Manage the budget for digital marketing campaigns, ensuring cost-effectiveness and maximizing ROI.
• Track and report on campaign expenses, providing recommendations for budget allocation.