Digital Marketing & Fundraising Lead

RiseMe; Sacramento (CA); On-site; USD 65,000 - 71,000; Full time

Job summary

The Salvation Army Del Oro Division seeks a Digital Marketing Manager to oversee digital communications, fundraising campaigns, and donor communications. The role collaborates with the Communications and Development teams to plan, execute, and evaluate digital marketing efforts across websites and email channels.

Reporting to the Director of Public Relations and Communications within the Development Department, this position drives program and service growth through analytics, content creation,

Qualifications

• Bachelor's Degree in Marketing, Communications, Journalism, Web Design, Computer Science, or Business preferred.
• Proficiency in online fundraising platforms, web design and management, and metric tracking software.
• Experience with email marketing and website editing tools.
• Experience with HTML/CSS preferred.

Responsibilities

• Create and manage websites and online donation platforms for The Salvation Army Del Oro Division and related campaigns.
• Integrate national content into local websites and campaigns.
• Develop digital marketing content and posting schedules using GoFundMe Pro; manage donor communications.
• Track metrics (traffic, CTR, conversions) and report to stakeholders.
• Collaborate with officers, staff, and donors to promote programs and fundraising.
• Coordinate email campaigns across approved divisional platforms (ViewSpark).
• Produce graphics with Adobe Creative Suite or Canva for digital messaging.

Skills

Digital marketing

Email marketing

Web design

HTML/CSS

Metric tracking

Education

Bachelor's degree in Marketing/Communications/Web

Tools

Microsoft Office

SharePoint

Job description

The Salvation Army Del Oro Division seeks a Digital Marketing Manager to oversee digital communications, fundraising campaigns, and donor communications. The role collaborates with the Communications and Development teams to plan, execute, and evaluate digital marketing efforts across websites and email channels.

Reporting to the Director of Public Relations and Communications within the Development Department, this position drives program and service growth through analytics, content creation,