F/T Exempt Digital Marketing Manager

The Salvation Army USA Western Territory; Sacramento (CA); On-site; USD 65,000 - 71,000; Full time

Job summary

The Salvation Army USA Western Territory is seeking a Digital Marketing Manager to coordinate all digital communications and fundraising efforts. You will oversee websites, online donation platforms, and localized campaigns, reporting to the Director of Public Relations and Communications within the Development Department.

Responsibilities include managing digital content, email campaigns, and metrics, plus creating eye-catching graphics using Adobe Creative Suite or Canva.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Web Design, Computer Science, or Business preferred.
• A composite of work experience demonstrating the ability to perform the duties required at a high level.
• Proficiency in online fundraising platforms, web design and management, and metric tracking software.
• Proficiency in Microsoft Office and related software.
• Experience with email marketing and website editing tools.
• Experience with HTML/CSS preferred.
• Experience with philanthropic fundraising preferred.

Responsibilities

• Create and manage all websites and online donation platforms for The Salvation Army Del Oro Division.
• Integrate national and territorial content into local websites.
• Implement digital marketing content across Del Oro websites.
• Communicate digital marketing activities with all Corps and invested parties.
• Maintain relationships with officers and staff for digital marketing needs.
• Develop an optimal digital posting schedule based on traffic and engagement.
• Use Adobe Creative Suite or Canva to produce graphics for digital platforms.
• Manage online donor communications and fundraising campaigns.

Skills

Fundraising platforms

Metric tracking

Email marketing

HTML/CSS

Website editing tools

Microsoft Office

Philanthropic fundraising

Education

Bachelor's Degree in Marketing, Communications, Journalism, Web Design, Computer Science, or Business

Tools

Microsoft Office

HTML/CSS

Website editing tools

Email marketing tools

Job description

The Salvation Army Mission Statement:

The Salvation Army, an international movement, is an evangelical part of the universal Christian Church. Its message is based on the Bible. Its ministry is motivated by the love for God. Its mission is to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination.

Basic Purpose

The Digital Marketing Manager will work closely with the Communications and Development teams to manage all aspects of digital communications and marketing. Key expectations include the coordination, planning, execution, and evaluation of all digital marketing functions. Position will also oversee all online fundraising campaigns including messaging, metric monitoring, and digital donor communications. This position reports to the Director of Public Relations and Communications and is within the Development Department, focused on fundraising, communications, and program and service growth.

Essential Duties and Responsibilities

• Creation and management of all websites and online donation platforms for The Salvation Army Del Oro Division, including all associated Corps, special events, fundraising efforts, and digital marketing campaigns.
• Integrate national and territorial content and campaigns into local websites.
• Implement digital marketing content across Del Oro websites.
• Consistently communicate digital marketing activities and initiatives with all Corps and invested parties.
• Maintain a strong working relationship with officers and staff at the Corps level, assisting and consulting with them regarding digital marketing and fundraising needs.
• Provide input to promote Salvation Army programs and services to attract new donors.
• Develop an optimal digital posting schedule, considering web traffic and engagement metrics.
• Utilize Adobe Creative Suite and/or Canva to produce graphics, edit photos, and create eye-catching graphics and images to promote messaging on digital platforms.
• Manage and facilitate online communications between the public and The Salvation Army.
• Work with Corps, fundraisers, and other invested parties to create custom email marketing campaigns through approved Del Oro Divisional platforms (currently ViewSpark).
• Utilize approved digital platforms (currently GoFundMePro) to deliver compelling fundraising campaigns as needed. This will include all new fundraising campaigns, holiday campaigns, other seasonal campaigns, and program and Corps fundraising campaigns.
• Update online resources for internal information sharing (currently SharePoint) throughout the Division and Territory.
• Continuously track online metrics, including trends, searches, click-through rates, abandonment rates, and other metrics as needed.
• Work closely with Social Media Manager to cross-promote digital messaging and execution.
• Serve as the primary user of GoFundMe Pro, The Salvation Army's digital fundraising platform.
• Serve as the primary backup for Social Media Coordinator role, providing support in content creation, distribution and management on Divisional social media channels.
• Serve as the primary contact for inquiries received through our website portal, connecting people with services or programs or providing them with relevant information.

Donor Relations and Events

• Assist with strategy, execution, marketing, and promotion of large in-person fundraising events as needed.
• Work closely with Print Marketing Manager and Director of Public Relations and Communications to create marketing and donor relations materials that ensure a unified message across all platforms.
• Work with community groups online to build awareness for programs, services, and events relevant to their respective demographics.

Knowledge, Skills, and Other Qualification Requirements

1. Bachelor's Degree in Marketing, Communications, Journalism, Web Design, Computer Science, or Business preferred.
2. A composite of work experience demonstrating the ability to perform the duties required at a high level.
3. Proficiency in online fundraising platforms, web design and management, and metric tracking software.
4. Proficiency in Microsoft Office and related software.
5. Experience with email marketing and website editing tools.
6. Experience with HTML/CSS preferred.
7. Experience with philanthropic fundraising preferred.
8. Must be able to understand, follow, and give oral and written instructions.
9. Must be able to create and present speeches and presentations both internally and externally.
10. Must possess strong administrative and interpersonal skills. Communication is key.
11. Must be organized, flexible, self‑motivated, and able to work under pressure within tight time constraints at times.
12. Must be able to work as part of a team.
13. Must possess a valid California Driver's License, pass all Salvation Army required driver safety tests at least annually, and be insurable at the normal ranges of risk assigned to passenger vehicle drivers in the state of California.

Physical Requirements

1. Ability to sit, walk, stand, bend, squat, climb, kneel, and twist on an intermittent or sometimes continuous basis
2. Ability to grasp, push, and/or pull objects
3. Ability to reach overhead
4. Ability to operate a telephone
5. Ability to lift to 25 lbs.
6. Ability to operate a computer
7. Ability to process written, visual, and/or verbal information
8. Ability to operate basic office equipment and tools
9. Some travel required

CERTIFICATES, LICENSES, REGISTRATIONS

• Must possess a valid California driver's license.
• Ability to drive a Salvation Army vehicle
• Must be at least 21 years of age
• Complete the Salvation Army's Decision Driving course training

Qualified individuals must be able to perform the essential duties of the position with or without accommodation. A qualified person with a disability may request a modification or adjustment to the job or work environment in order to meet the physical requirements of the position. The Salvation Army will attempt to satisfy requests as long as the accommodation needed would not result in undue hardship.

Pay Range- $65,000-$71,000 a year Exempt

Education

Bachelors of Marketing (required)

Experience

• 2 years: website analytics and reporting (required)
• 1 years: proven skills in working in a computer network environment (required)
• 3 years: Social Media Marketing (required)

Licenses & Certifications

Driver's License (required)

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.