Digital Marketing Executive (EdTech, Google & Meta Ads)

Kod2Kids; United States; Remote; USD 3,500 - 7,100; Full time

Job summary

Kod2Kids is hiring a Digital Marketing Executive to drive demo bookings and kit sales through Google/Meta ads, SEO, and robust tracking. You will work with content creators, designers, and counselors to convert leads into enrollments.

Remote role (India) with 1–4 years in performance marketing; EdTech/D2C focus; compensation ₹30,000–₹60,000 per month based on experience. Join a fast-growing team shaping thousands of children's tech experiences.

Qualifications

• Bachelor’s degree in Marketing, Business, Engineering or related field.
• 1+ year running Google Ads and Meta Ads with measurable results.
• Working knowledge of GA4, Google Tag Manager, Search Console and basic SEO.
• Comfort with spreadsheets and simple data analysis.
• Good written English for ad copy and landing pages; Hindi is a plus.

Responsibilities

• Plan, launch and optimise Google Search/Display/YouTube and Meta campaigns for demo bookings and kit sales.
• Manage budgets, bids, audiences and creatives; run A/B tests on ads and landing pages.
• Maintain Google Merchant Center and Meta catalogue feeds for the store.
• Grow organic traffic through keyword research, on-page SEO, and internal linking.
• Coordinate landing page improvements with the website manager.
• Monitor Search Console, GA4 and page speed.
• Set up and verify conversion tracking (GA4, Google Ads, Meta Pixel, WhatsApp/lead events).
• Share weekly reports: cost per demo, cost per order, ROAS and funnel drop-offs.
• Suggest and run growth experiments with the team.

Skills

Google Ads

Meta Ads

Data analysis

English writing

Education

Bachelor’s degree in Marketing, Business, Engineering or related field

Tools

GA4

Google Tag Manager

Search Console

Job description

We are looking for a hands-on Digital Marketing Executive to bring more parents to our free demo classes and more orders to our robotics kit store.

You will own campaigns end to end: ads, landing pages, tracking, SEO and reporting. If you like numbers and experiments as much as creatives, you will enjoy this role.

Job Details

• Company: Kod2Kids — an initiative of Aryavart Institute of Technology Pvt. Ltd.
• Location: Remote (work from home, India)
• Employment Type: Full-time
• Work Mode: Remote
• Experience: 1–4 years in performance marketing, SEO or growth (EdTech / D2C preferred)
• Industry: Education / EdTech
• Department: Marketing
• Compensation: ₹30,000 – ₹60,000 per month (₹3.6 – ₹7.2 LPA), based on experience

About Kod2Kids

Kod2Kids teaches Robotics, Coding, Artificial Intelligence and STEAM to school students from Class 1 to 12. We run live online classes (1:1 and small batches), in-school programs with partner schools, and we make our own hands-on robotics kits and class-wise activity books. Our learning is project-based and aligned with NEP 2020: students build real projects such as smart street lights, line-following robots, IoT devices and games, and showcase them on our Student Showcase.

We are a small, fast-growing team. People who join us get real ownership, direct access to the founders, and the chance to shape how thousands of children experience technology for the first time.

Role Overview

As Digital Marketing Executive you will plan and run Google Ads, Meta (Facebook/Instagram) ads and remarketing for demo bookings and kod2kids.shop orders, improve SEO for our experiments and blog content, and keep conversion tracking accurate.

You will work with the content creator, designer and counsellors to turn leads into enrolments.

Key Responsibilities

Paid Campaigns

• Plan, launch and optimise Google Search/Display/YouTube and Meta campaigns for demo bookings and kit sales.
• Manage budgets, bids, audiences and creatives; run A/B tests on ads and landing pages.
• Maintain Google Merchant Center and Meta catalogue feeds for the store.

SEO and Website

• Grow organic traffic to experiments, blog, course and job pages (keyword research, on-page SEO, internal linking).
• Coordinate landing page improvements with the website manager.
• Monitor Search Console, GA4 and page speed.

Tracking and Reporting

• Set up and verify conversion tracking (GA4, Google Ads, Meta Pixel, WhatsApp/lead events).
• Share weekly reports: cost per demo, cost per order, ROAS and funnel drop-offs.
• Suggest and run growth experiments with the team.

Required Qualifications and Skills

• Bachelor’s degree in Marketing, Business, Engineering or a related field.
• 1+ year running Google Ads and Meta Ads with measurable results.
• Working knowledge of GA4, Google Tag Manager, Search Console and basic SEO.
• Comfort with spreadsheets and simple data analysis.
• Good written English for ad copy and landing pages; Hindi is a plus.

Preferred Experience

Candidates with experience in any of the following areas are encouraged to apply:

• Performance marketing for EdTech, K-12 or online courses.
• E-commerce marketing (Shopping ads, catalogue ads, WooCommerce).
• Email/WhatsApp automation and CRM campaigns.
• Google Ads or Meta Blueprint certifications.

How Success Will Be Measured

• Number of demo bookings and cost per demo.
• Store orders, cost per order and ROAS.
• Organic traffic and rankings for target keywords.
• Accuracy of tracking and timeliness of reports.

Learn about Kod2Kids: kod2kids.com · Student Showcase