Digital Marketing Executive

Ascend Software Solutions; United States; Remote; USD 45,000 - 65,000; Full time

Job summary

Ascend Software Solutions is seeking an entry-level SEO specialist to support keyword research, on-page optimization, and analytics. You will assist in developing and executing strategies to improve search visibility and content performance.

You will collaborate with the marketing team, monitor performance with GA4 and Google Search Console, and help implement content strategies that align with keyword opportunities. This role offers growth in a fast-paced digital environment.

Qualifications

• 0-1 years of experience in SEO Link Building.
• Solid understanding of search engine algorithms and ranking factors.
• Experience with Google Analytics (GA4) and Google Search Console.
• Experience with SEO tools such as Ubersuggest, SEMrush, Ahrefs, Moz.
• Familiarity with on-page and off-page optimization techniques.
• Ability to analyze data and identify trends and opportunities.
• Strong communication and collaboration skills.

Responsibilities

• Perform keyword research to identify high-value targets and content opportunities.
• Optimize meta tags, headers, images, and internal linking for target pages.
• Develop and execute off-page strategies including outreach and link-building.
• Identify technical SEO issues and coordinate with developers to fix crawl errors and indexing problems.
• Collaborate with content creators to align topics with SEO strategy and improve performance.
• Track rankings, traffic, and conversions using GA4 and Search Console, and generate reports.

Skills

Communication

Collaboration

Data analysis

SEO fundamentals

Tools

Google Analytics (GA4)

Google Search Console

Ubersuggest

SEMrush

Ahrefs

Moz

Job description

Role & responsibilities

1. Keyword Research

• Identify high-volume, relevant keywords using tools like Google Keyword Planner, SEMrush, or Ahrefs.
• Analyze keyword competition and trends.
• Suggest keywords for website content, blogs, and campaigns.

2. On-Page Optimization

• Optimize meta tags (title, description, headers).
• Improve internal linking structure.
• Ensure content is SEO-friendly and aligns with keyword strategy.
• Monitor and fix HTML tags, URL structures, image alt text, etc.

3. Off-Page Optimization

• Develop link-building strategies (e.g., guest blogging, outreach).
• Analyze backlinks using tools like Ahrefs or Moz.
• Maintain healthy backlink profiles and remove toxic links.

4. Technical SEO

• Monitor website speed and performance.
• Identify crawl errors, broken links, and indexing issues using tools like Google Search Console.
• Work with developers to fix site architecture, mobile usability, and schema markup.

5. Content Strategy

• Coordinate with content writers to ensure content aligns with SEO strategies.
• Optimize existing content to boost performance.
• Suggest content topics based on keyword gaps or opportunities.

6. Analytics & Reporting

• Track keyword rankings, traffic, bounce rates, and conversions.
• Use tools like Google Analytics and Google Search Console for performance tracking.
• Generate SEO performance reports and make data-driven recommendations.

7. Competitor Analysis

• Research competitors SEO strategies.
• Identify strengths, weaknesses, and opportunities for growth.

8. Staying Updated

• Keep up with the latest SEO trends, algorithm updates, and best practices.

Preferred candidate profile

• Proven 0-1 years of experience in SEO Link Building.
• Solid understanding of search engine algorithms and ranking factors.
• Experience with Google Analytics (GA4), Google Search Console.
• Experience in other SEO tools such as Ubersuggest, SEMrush, Ahrefs, Seo Moz etc.
• Familiarity with on-page and off-page optimization techniques.
• Ability to analyze data and identify trends and opportunities.
• Strong communication and collaboration skills.