Digital Marketing Executive

AGRADER & I PTE. LTD.; Town of Islip (NY); On-site; USD 55,000 - 80,000; Full time

Job summary

AGrader & I PTE. LTD. is seeking a skilled Digital Marketing Executive to enhance brand presence for its Education services. The role involves managing digital marketing campaigns across various platforms, from content creation to analyzing customer engagement. Ideal candidates will have a diploma and a passion for the Education Industry, alongside relevant work experience. Join a growing team where your contributions will make a significant impact!

Qualifications

• Minimum 2 years of Digital Marketing experience.
• Passion for the Education Industry.
• Self-motivated, able to work independently and in teams.

Responsibilities

• Drive marketing initiatives for Education services.
• Manage social media and digital marketing campaigns.
• Design user-centric web pages and ads.

Skills

Copywriting

Analytical skills

Creativity

Attention to detail

Education

Diploma in Business Administration / Mass Communication

Tools

Google AdWords

SEO

Facebook Ads

GDN

Job description

ROLE OBJECTIVE:

To drive and manage marketing initiatives for Education services and education-related content production with the end goal of engaging our audience, generating qualified leads and increase the company’s brand awareness to the public.

WHO WE ARE:

We are AGrader Learning Centre, a tuition and enrichment chain with 13 outlets island wide.

With our team growing, we are seeking an experienced Digital Marketing Executive to join and work closely with the management team to drive initiatives and manage all social media and digital marketing initiatives with the goal of increasing the company’s brand presence in the marketplace.

Job Responsibilities:

• Brainstorm creative growth strategies, develop creative assets, content and campaigns to increase brand presence
• Design user-centric web pages, landing pages, emails, display ads, and product messages various different distribution platforms.
• Strategize, implement and manage social media marketing initiatives to increase the company’s presence across social media platforms (Facebook, Instagram, etc)
• Plan and execute digital marketing advertisement campaigns on Google (e.g. SEO/SEM/GDN), YouTube and Facebook
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Plan and execute Electronic Direct Mailers (EDM) to drive engagement with customers

Job Requirements:

• At least a Diploma in Business Administration / Mass Communication or its equivalent
• Have minimum 2 years of Digital Marketing related work experience
• Passion in developing a career in the Education Industry
• Experience and knowledge in Copywriting (Excellent verbal & written English skills) in a plus-point
• Technical knowledge of Google Adwords, SEM, SEO, GDN, Facebook Ads and other social media managing platforms is a plus
• A great eye for detail – From words to visuals, the final article/page will need to look their best
• Self-motivated with the ability to work independently as well as collaborating in a team

If this sounds like the beginning of a great new challenge for you…

Click on the "Apply Now" button right below, send us your resume and portfolio (if applicable) so at least we know who you are, and we will be in touch with you within 5 working days.

We look forward to hearing from you!