Digital Marketing Executive at Siya Infotech Solution

Feedinkoo; United States; Remote; USD 50,000 - 80,000; Full time

Job summary

A leading company is seeking a Digital Marketing Executive to oversee media advertising campaigns and lead generation efforts. The ideal candidate will have 2-3 years of marketing experience, strong analytical skills, and a passion for digital marketing trends. This role involves collaboration with sales and product marketing teams to optimize strategies and report on key performance indicators.

Qualifications

• 2-3 years of experience in marketing with a strong understanding of B2B digital branding and marketing practices.
• Comfortable working in a fast-paced, deadline-driven environment.
• Experience with marketing automation and email marketing.

Responsibilities

• Oversee media advertising campaigns on Google, LinkedIn, Facebook, etc.
• Own the creation of landing pages and other conversion opportunities.
• Report on key results and other predetermined KPIs regularly.

Skills

B2B digital branding

Marketing automation

Email marketing

Analytical skills

Collaboration

Communication

Job description

Digital Marketing Executive at Siya Infotech Solution

Oversee media advertising campaigns on Google, LinkedIn, Facebook, etc.
Own the creation of landing pages and other conversion opportunities
Work with the sales team on lead qualification, marketing-to-sales handoff processes, etc.
Understand business objectives and revenue goals, as part of the strategy development process.
Oversee email marketing and lead nurturing efforts – generate leads as agreed with the manager
Working with Product Marketing to create drip campaigns
Own the use of our marketing technology platforms; Plan and run conversion testing and other experiments Develop and execute an ongoing content promotion strategy
Act as our community manager on our social media accounts
Report on key results and other predetermined KPIs regularly, such as website traffic, lead generation, revenue attribution, and so forth
Proactively stay on top of digital marketing trends and news, to inform future growth strategies and opportunities
Act as the owner of our website performance & uptime, with a focus on optimizing for search and user experience Reporting on the overall SEO health of web properties and rolling up SEO reports for analysis. Troubleshoot SEO & propose resolutions
Analyzing website strategies and translating qualitative data into recommendations and tactics for revising the strategies
Maintaining Blogs, Forums & other web properties
Required Skills
2-3 years of experience in marketing with a strong understanding of B2B digital branding and marketing practices
Comfortable working in a fast-paced, deadline-driven environment.
Self-directing and agile, able to quickly pivot strategies, as needed.
Experience with marketing automation, email marketing, and other related platforms.
Passionate, creative thinker with exceptional analytical skills.
Team player with superb collaboration and communication skills.
Has a pulse of what is happening in digital marketing, with an insatiable hunger for learning.
Ability to be very hands-on” and comfortable taking direct responsibility for positive deliverable
Interested candidates can send CVs to [e-mail] with Current CTC, Expected CTC, and Notice Period.