Digital Marketing Specialist

PlanIT Group, LLC; Austin (TX); On-site; USD 70,000 - 100,000; Full time

Job description

• Bachelor's degree in Marketing, Digital Marketing, Communications, Business, Information Systems, or a related field; or equivalent practical experience.
• Relevant certifications (e.g., Google Analytics, Google Ads) are a plus.
• 5+ years of hands-on digital marketing experience in an enterprise organization or large digital marketing agency environment, with a focus on SEO, content marketing, and paid media.
• Proficiency with SEO and performance tools, including Google Analytics (GA4), Google Search Console , SEMrush, Ahrefs , and/or Moz.
• Working knowledge of web technologies and site architecture, including HTML, CSS, and technical SEO fundamentals.
• Experience with analytics, tagging, and reporting platforms, including GA4, Google Tag Manager, Looker Studio, and familiarity with Power BI.
• Hands-on experience managing content in enterprise CMS platforms, such as WordPress, Umbraco, Kentico, Joomla, or comparable systems.