Digital Marketing Exective

YMCA Robin Hood Group; Town of Newark (WI); Hybrid; USD 37,000 - 48,000; Full time

Benefits offered by this job

23 days annual leave

Funded training and qualifications

Quarterly Campfires

Wellbeing package: 24/7 GP access

Discounted YMCA childcare & holidayClu

£500 refer-a-friend bonus

Job summary

YMCA Robin Hood Group is seeking a Digital Marketing Executive to craft content for websites, emails, blogs and apps, while coordinating across teams to tell powerful stories about services and youth programmes. The role includes supporting PR activity and reputation management through timely stories and communications.

You will lead content planning, collaborate on campaigns, and attend events to capture stories, ensuring consistent messaging and audience engagement across all channels.

Qualifications

• Experience in marketing content creation across multiple audiences and channels.
• Strong writing, editing and storytelling with attention to detail.
• Organised, proactive communicator who collaborates across teams.

Responsibilities

• Planning, coordination and day-to-day management of YMCA Robin Hood Group’s content calendar across owned social accounts and digital channels.
• Create engaging content and communications that support the group’s services, programmes and campaigns including recruitment and fundraising.
• Work with teams to identify, develop and share stories that demonstrate impact of services.
• Attend events to gather content and support marketing communications.
• Build relationships with local communities, media outlets and stakeholders through social media and PR.
• Monitor and respond to comments, messages and enquiries per guidelines.
• Support colleagues with marketing and communications activity, coordinating requests and priorities.

Skills

Content creation

Social media management

Copywriting

PR and communications

Tools

Meta Business Suite

LinkedIn

WordPress/CMS

Canva/Adobe Suite

GA4

Later/Hootsuite/Buffer/SocialPilot

Asana

Job description

Do you want to make an impact on the lives of children and young people in our local communities through the power of online content and stories?

We are looking for a Digital Marketing Executive who can create original, engaging and meaningful content across social media, blogs, app communications and other owned digital channels. Your work will share compelling and audience-focused content, supporting the diverse and wide-ranging services YMCA Robin Hood Group offers across Nottinghamshire and East Riding.

This is an amazing opportunity to work within a not-for-profit, values-led organisation where your work directly makes a difference.

Role Highlights

Job Title: Digital Marketing Executive

Location: Split between our Community & Activity Village in Newark & the Malt Cross in Nottingham with 1 day working from home

Hours: 37.5 hours per week with some evening and weekend work to support events when required.

The Role

This will be a hands-on role in creating content and copy for websites, email marketing and internal audiences, helping to keep customers, communities, colleagues and stakeholders informed and engaged.

You will thrive on collaboration and work closely with teams across the Group to identify, develop and share stories that showcase our impact but also promote our commercial services and youth programmes.

You will also support public relations activity and reputation management through the creation and distribution of stories, news and communications materials.

On a day-to-day basis, you can expect your role to include:

• Planning, coordination and day-to-day management of YMCA Robin Hood Group’s content calendar across our owned multiple social accounts and digital channels.
• Create engaging content and communications that support the group’s services, programmes, campaigns and objectives including recruitment and fundraising.
• Working with teams across YMCA Robin Hood Group to identify, develop and share stories that demonstrate the impact of our services and the different we make within our communities.
• Attend events and activities where required to gather content, capture stories and support marketing communications activity.
• Build relationships with local communities, media outlets and stakeholders through social media engagement, public relations activity and positive storytelling.
• Monitor and respond to comments, messages and enquiries in line with organisational guidelines.
• Support colleagues across the group with marketing and communications activity, ensuring requests, opportunities and priorities are coordinated effectively.

About You

The role would suit someone with previous experience in either a corporate or third sector organisation who has worked within a marketing department where you have gained experience of content creation, social media or PR. Through this experience, you will have enjoyed working across a variety of audiences, channels and objectives.

You will be an organised and proactive communicator who enjoys creating content, building relationships, uncovering stories and finding new ways to engage audiences. You will have excellent attention to detail and take huge pride in the quality of your work – both written content and visual image.

You will thrive on variety and love getting involved in multiple projects, using your range of skills and experiences.

You’ll be equally comfortable promoting commercial services and programmes as you are driving awareness and sharing the impact YMCA Robin Hood Group has within local communities.

We are looking for you to be able demonstrate hands-on experience of using a range of digital marketing, content management and social media platforms including:

• Meta Business Suite
• LinkedIn
• WordPress/CMS
• Canva/Adobe Suite
• GA4
• Later/Hootsuite/Buffer/SocialPilot
• Asana

We value the experience you have gained in you career to date and while a relevant degree or any formal study connected to digital marketing would be beneficial, it is not an essential requirement for this position.

What We Value

• We Seek Out - We're always looking for ways to do better.
• We Welcome - We include, respect, and support everyone.
• We Inspire - We believe in every person's potential.
• We Speak Out - We advocate for what's right.
• We Serve Others - We act with compassion and purpose.

These values are more than just words—they shape how we work, lead, and serve.

Our North Star

Everything we do is inspired by our ambition that every child and young person we support:

• Builds the relationships that help them discover who they are
• Develops the skills and confidence to shape their own life
• Learns how to connect with and contribute to the world around them

You will play a vital role in achieving this mission.

We value your commitment and relentless dedication and have crafted a package of health & well-being benefits.

Here’s some of what you can expect:

• 23 days annual leave (plus bank holidays), increasing to 28 days with service
• Funded training, qualifications & career progression across YMCA services
• Quarterly Campfires - celebrating our impact across the organisation
• Wellbeing package (after passing probation): 24/7 GP access, health/dental cashback, Employment Assistance Programme
• Discounted YMCA childcare & holiday clubs
• £500 refer-a-friend bonus

Diversity & Safer Recruitment

YMCA Robin Hood Group is committed to equal opportunities, promoting diversity, and creating an inclusive culture where all staff can thrive.

Should you require any adjustments to support your full participation in our recruitment process, we would encourage you to share your needs with us so we can support you with your requirements.

We follow rigorous safer recruitment processes to ensure the protection of children, young people, and adults at risk. All applicants will be subject to a DBS checks, reference checks, and thorough vetting as part of our commitment to safeguarding.

What Happens Next?

We reserve the right to close the position earlier than advertised if required.

Due to the large number of applications we receive, we will be unable to provide specific feedback on why you may not have been shortlisted.