Digital Marketing & Events Coordinator

PRSA Charlotte; Charlotte, Northern (NC, KY); Hybrid; USD 42,000 - 62,000; Full time

Job summary

Northwood Office in Ballantyne seeks a proactive Digital Marketing + Events Coordinator to elevate tenant engagement through compelling content and strategic communications. This on-site role focuses on social media, event programming and customer experiences across the portfolio.

You will collaborate with the Director of Customer Engagement, create engaging digital content, manage social accounts across Facebook, LinkedIn, Instagram, TikTok, YouTube and X, and support vendor and partner

Qualifications

• Minimum of one to two years of professional experience in marketing, communications or event management.
• Experience managing social media platforms, including Facebook, LinkedIn, Instagram, TikTok, YouTube and X, with ability to generate content quickly.
• Effective written and oral communication skills.
• Must be detail oriented and well organized.
• Experience with Adobe Creative and Microsoft Office; Canva is a plus.
• Experience with digital signage software and email campaigns (e.g., MailChimp) is a plus.
• Portfolio available for review.

Responsibilities

• Produce, manage and execute high-quality, engaging content to drive awareness of properties and customer engagement efforts across portfolio.
• Plan and execute on-site events, including tenant programming and customized experiences.
• Create, monitor and grow the company’s social media content.
• Collaborate with internal team to develop marketing and communications initiatives.
• Support tenant engagement and retention through programming and partner relationships.

Skills

Social media management

Content creation

Adobe Creative Suite

Microsoft Office

Canva

CMS & email campaigns

Education

Bachelor’s degree in marketing, communications, hospitality, business or related field

Tools

MailChimp

Digital signage software

Web CMS

Photo/Video editing

Canva

Job description

Firm Overview

Charlotte-based Northwood Office was established by Northwood Investors – a privately held, global real estate investment and management firm – to provide a complete approach to fulfilling office space needs. Offering best-in-class services in commercial development, leasing and property management, Northwood Office creates and sustains work environments that inspire by focusing on enhancing quality of life, productivity, flexibility and community. Committed to providing the nation’s most desirable work-life balance community, Northwood Office owns and manages most of the 535-acre Ballantyne® campus. Featuring 4.4 million square feet of Class A office space, Ballantyne is home to more than 13,000 employees and 250 companies. Instilling a vibrant sense of community through attractive amenities, energizing activities, signature events and charitable initiatives, Ballantyne continues to evolve as a special place. The campus also features The Bowl at Ballantyne™, a vibrant mixed-use center with a well-curated lineup of restaurants, services, Oro Ballantyne, Stream Park and TD Amp Ballantyne, a 5,000-person-capacity amphitheater.

Digital Marketing + Events Coordinator

Northwood Office seeks a proactive, highly motivated individual to join its team to deliver meaningful experiences through a mix of strategic digital marketing communication channels with a heavy emphasis on social media, customer engagement opportunities and special projects across its real estate portfolio. This on-site position is responsible for elevating the customer experience through creative initiatives, targeted communications and event programming. The successful candidate will have a confident personality, be flexible, enjoy collaborating with team members and interacting with customers and vendors, and have excellent communication skills (both written and verbal). Candidate must be forward-thinking and detail-oriented, focused and energetic, possess a strong work ethic and excellent customer service skills, and be a self-starter with strong organizational skills.The ideal candidate will be a team player with a positive attitude, high integrity and passion for aligning customer engagement initiatives with effective marketing and communications programs. The position will report to the SVP of Marketing + Communications.

Responsibilities

• Produce, manage and execute high-quality, engaging content to drive awareness of properties and customer engagement efforts across portfolio
• Work directly with the Director of Customer Engagement to help plan and execute on-site events, including year-round tenant programming and customized experiences
• Create, monitor, manage and grow company’s social media content that enhances engagement (office leasing, event programming and corporate accounts)
• Collaborate with internal team to develop strategic marketing and communications initiatives
• Perform various duties to provide exclusive tenant offerings, including supporting tenant orientation, ongoing engagement opportunities and retention efforts
• Explore new programming and amenity opportunities to provide enriching experiences
• Manage goBallantyne app program, including proactively seeking new partners and providing ongoing support
• Maintain positive ongoing relationships
• Manage park reservations and reservations platform
• Assist in onboarding for community and event partners, from executing paperwork process to vendor relationship management
• Proactively seek new vendors and community partners to support engaging programs and events
• Responsible for managing the community general inbox daily. Respond to email on a timely manner.
• Coordinate food trucks and ongoing communication
• Collaborate internally to share new trends and ideas, communicate customer needs, etc.
• Ensure proper, consistent and effective implementation of brand and content standards across communications channels
• Update marketing materials to keep content fresh
• Provide support on goBallantyne.com and digital signage management as needed
• Assist with special projects as directed by management

Qualifications

Requirements

• Effective written and oral communication skills
• Minimum of one to two years of professional experience in marketing, communications or event management
• Experience managing social media platforms, including Facebook, LinkedIn, Instagram, TikTok, YouTube and X, including an understanding of trends with ability to generate content quickly
• Ability to work in a fast-paced environment where demands are constantly changing
• Must be detail oriented and well organized
• Ability to project a professional and knowledgeable demeanor
• Excellent problem-solving and critical thinking skills
• Experience in Adobe Creative and Microsoft Office Suites and talent for technology
• Working knowledge of Canva is a plus
• Experience with digital signage software is a plus
• Working knowledge and experience in content management system(s) and email campaign management (e.g., MailChimp) is a plus
• Expertise in web design, photography and video editing skills are a plus
• Bachelor’s degree in marketing, communications, hospitality, business or related field is preferred
• Maintain a flexible schedule and be available to support events, programs and community needs as they arise, including occasional evenings, weekends and holidays
• Must have portfolio available for review