Digital Marketing & E-Commerce Specialist

Dbsmith; New York (NY); On-site; USD 65,000 - 80,000; Full time

Job summary

Fountainhead Group is seeking a Digital Marketing & E-Commerce Specialist to support and optimize our digital presence across websites, e-commerce platforms, social media, and online marketplaces.

Reporting to the Digital & E-Commerce Manager, this role is responsible for maintaining accurate product content, creating engaging digital assets, supporting online marketing initiatives, and ensuring consistent customer experiences across all digital channels.

Qualifications

• Bachelor's degree in marketing, communications, business, digital media, or equivalent.
• 3+ years in digital marketing, e-commerce, content management, or digital merchandising.
• Knowledge of SEO and e-commerce best practices.
• Experience with CMS platforms, analytics tools, Canva, and Adobe Creative Suite.
• Strong communication, organization, and project management skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Experience in manufacturing, consumer products, retail, or industrial sectors preferred.

Responsibilities

• Maintain and optimize product content across website, e-commerce, marketplace, and retailer product content.
• Support new product launches by ensuring accurate product information, digital assets, and online merchandising across all channels.
• Create and manage digital content, including product pages, graphics, promotional materials, videos, and social media content.
• Improve online visibility through SEO best practices and AI-driven search optimization.
• Coordinate content and engagement across social media platforms and support digital advertising campaigns.
• Monitor website, campaign, and e-commerce performance metrics and recommend improvements.
• Track online reviews and customer feedback to enhance brand reputation and customer experience.
• Collaborate with Marketing, Sales, Product Management, and E-Commerce teams to support growth initiatives and customer engagement.

Skills

SEO knowledge

Digital marketing strategies

Content management

Online merchandising

Communication

Project management

Time management

Industry experience

Education

Bachelor's degree in Marketing, Communications, Business, Digital Media, or equivalent experience

Tools

CMS platforms

Analytics tools

Canva

Adobe Creative Suite

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Digital Marketing & E-Commerce Specialist

Full Time New York Mills, NY, US

Salary Range: $65,000.00 To $80,000.00 Annually

Fountainhead Group is seeking a Digital Marketing & E-Commerce Specialist to support and optimize our digital presence across websites, e-commerce platforms, social media, and online marketplaces. Reporting to the Digital & E-Commerce Manager, this role is responsible for maintaining accurate product content, creating engaging digital assets, supporting online marketing initiatives, and ensuring consistent customer experiences across all digital channels.

The ideal candidate is highly organized, creative, and data-driven, with experience in digital marketing, content management, e-commerce, and online merchandising. This individual will work closely with Marketing, Sales, Product Management, and E-Commerce teams to support product launches, improve online visibility, and drive customer engagement.

KEY RESPONSIBILITIES:

• Maintain and optimize website, e-commerce, marketplace, and retailer product content.
• Support new product launches by ensuring accurate product information, digital assets, and online merchandising across all channels.
• Create and manage digital content, including product pages, graphics, promotional materials, videos, and social media content.
• Improve online visibility through SEO best practices and AI-driven search optimization.
• Coordinate content and engagement across social media platforms and support digital advertising campaigns.
• Monitor website, campaign, and e-commerce performance metrics and recommend improvements.
• Track online reviews and customer feedback to enhance brand reputation and customer experience.
• Collaborate with Marketing, Sales, Product Management, and E-Commerce teams to support growth initiatives and customer engagement.

QUALIFICATIONS:

• Bachelor's degree in Marketing, Communications, Business, Digital Media, or equivalent experience.
• 3+ years of experience in digital marketing, e-commerce, content management, or digital merchandising.
• Knowledge of SEO, digital marketing strategies, social media, and e-commerce best practices.
• Experience with CMS platforms, analytics tools, Canva, Adobe Creative Suite, or similar marketing technologies.
• Strong communication, organization, and project management skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Manufacturing, consumer products, retail, or industrial industry experience preferred.

The Fountainhead Group is an Equal Opportunity Employer (AAE/EEO) and ranked one of the Best Companies to Work for in New York State by the Society for Human Resource Management. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, refugee or disability status. With over 12 languages spoken at FGI, regardless of language ability, education, or training, there is a place for you within the FGI Family!