Digital Marketing Director | Hybrid, Enterprise Growth

gaig; Cincinnati (OH); Hybrid; USD 140,000 - 210,000; Full time

Benefits offered by this job

Competitive benefits

401(k) with company match

Employee stock purchase plan

Tuition reimbursement

Job summary

Great American Insurance Group seeks a Senior Digital Marketing Director to lead strategy, execution, and enterprise value of our digital marketing function. You will oversee a team spanning web development, marketing automation, analytics and digital campaign execution.

This role partners with Corporate Marketing & Branding leaders and 35+ business units, driving digital transformation, platform governance, and measurable business outcomes across the enterprise.

Qualifications

• 15+ years in digital marketing or related fields.
• 8+ years leading digital marketing, web or analytics teams.
• Experience in enterprise, multi-unit organizations.
• Familiar with AI-driven marketing tools.
• Leadership in budgeting and strategy.

Responsibilities

• Set and execute the digital marketing vision and roadmap.
• Lead GAIG.com and subsidiary sites' strategy and UX.
• Develop enterprise marketing metrics, dashboards and reporting.
• Develop and coach digital marketing teams.
• Partner with Marketing Services, Creative Services and Corporate Communications.

Job description

Great American Insurance Group seeks a Senior Digital Marketing Director to lead strategy, execution, and enterprise value of our digital marketing function. You will oversee a team spanning web development, marketing automation, analytics and digital campaign execution.

This role partners with Corporate Marketing & Branding leaders and 35+ business units, driving digital transformation, platform governance, and measurable business outcomes across the enterprise.