Digital Marketing Director

Upwardly Global; United States; Híbrido; USD 125 000 - 155 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Paid time off

Medical, dental, and vision insurance

Retirement plan with employer match

Resumo da oferta

A nonprofit organization located in the United States is looking for a Director of Marketing to lead their digital marketing strategies. The ideal candidate has at least 5 years of experience in nonprofit marketing, with a strong focus on social media and email campaigns. You will work collaboratively to enhance communication and engagement strategies aimed at supporting skilled immigrants. The position offers competitive compensation and benefits, including remote work flexibility.

Qualificações

• Minimum of 5 years of leadership experience in digital marketing, preferably in the nonprofit sector.
• Proven experience managing six-figure-plus ad campaigns on Meta, LinkedIn, and Google.
• Experience creating and running online fundraising campaigns.

Responsabilidades

• Oversee digital marketing strategy to maximize audience engagement.
• Develop and maintain content strategy ensuring brand consistency.
• Track and analyze marketing metrics to measure effectiveness.

Conhecimentos

Digital marketing

Social media strategy

Data analysis

Project management

Graphic design

Formação académica

Bachelor’s degree in a related field

Ferramentas

Google Analytics

Salesforce

Pardot

Descrição da oferta de emprego

Overview

Reports to: Chief Marketing & Communications Officer

Upwardly Global is a data-driven nonprofit focused on helping immigrant and refugee professionals access quality, thriving-wage careers through coaching and strategic integration into the US job market. The organization operates in four major US markets with remote services nationwide and is committed to a diverse and inclusive culture where every voice matters.

Position Overview: Upwardly Global seeks an experienced nonprofit marketing leader with expertise in social media strategy, online fundraising, and paid campaigns. The role balances technical expertise, data analysis, and creative storytelling to optimize digital channels, engage audiences, and drive action through campaigns that integrate graphic design, video, and copy. The role is hands-on and collaborative, leading a small in-house digital team (including a graphic designer) and partnering with the Director of Communications to maintain consistent messaging and brand voice.

Responsibilities

• Oversee digital marketing strategy to maximize audience engagement and action across:
  
  
  
  • Social media and email marketing
  
  
  • Website content, including SEO and landing pages
  
  
  • Paid ad campaigns for job seeker recruitment, fundraising, and brand awareness
  
  
  
  


• Develop and maintain content strategy, ensuring brand consistency across channels, in close partnership with the Director of Communications.


• Develop and implement digital campaigns, including influencer and user-generated content strategies.


• Drive a creative, multichannel approach to storytelling, managing and commissioning graphic design, photography, and video content.


• Evaluate and adapt channels as organizational needs and digital trends evolve.

Content

• Co-lead the development and use of audience personas.


• Write, edit, and commission creative content, including ad copy, website content, blog posts, and emails.


• Manage the development of social media toolkits for external partners.


• Develop co-marketing campaigns with corporate and institutional partners.


• Champion staff-generated user-generated content to promote the brand and expertise.


• Collaborate with the in-house products team to market and promote products and services.

Leadership & Management

• Oversee content development and maintain a content calendar.


• Oversee the relationship with an external digital marketing agency that manages organic and paid channels; determine longer-term staffing.


• Collaborate with other departments to ensure organizational goals are met through marketing tactics.


• Supervise and mentor a team of two staff and external consultants.


• Track and analyze marketing metrics with the Director of Communications to measure effectiveness and inform strategy.

Skills & Experience

• Bachelor’s degree in a related field.


• Minimum of 5 years of leadership experience in digital marketing, preferably in the nonprofit sector.


• Passion for the mission and advancing immigrant workforce inclusion.


• Proven experience managing six-figure-plus ad campaigns on Meta, LinkedIn, and Google.


• Expertise in designing and implementing email acquisition and drip campaigns for multiple segments.


• Experience creating and running online fundraising campaigns; peer-to-peer fundraising experience desired.


• Strong interpersonal and project management skills, with the ability to handle multiple stakeholders and priorities.


• Strong proficiency in Google Analytics, Pardot, and Salesforce; familiarity with Sprout, Classy, and WordPress or similar platforms.


• Experience mentoring a collaborative marketing team.

Work Environment / Travel

• Requires the ability to travel regionally and nationally; travel up to 10%.


• Must be available to occasionally work evening events (when needed).

Compensation & Benefits

The base salary range represents the low and high ends of the Indeed salary range for this position. Actual salaries vary by location, experience, and performance. Benefits include paid time off, hybrid or remote work schedule, medical/dental/vision insurance, short-term disability insurance, life insurance, and retirement with employer match.

• Central Region: $125,000 - $145,000 USD per year


• Western/Eastern Region: $135,000 - USD 155,000 per year

We’re proud to be an equal-opportunity employer, welcoming a diverse environment. Join us to support skilled immigrants and their families.

* Potential candidates will be asked to provide at least three content samples showcasing marketing campaigns (organic or paid), emails, or other related materials.

Extras

• Seniority level: Director


• Employment type: Full-time


• Job function: Marketing and Strategy/Planning


• Industry: Non-profit Organizations