Digital Marketing Director

Starfish Marketing & Creative; United States; Hybrid; USD 120,000 - 180,000; Full time

Job summary

Starfish Marketing & Creative is a Nashville-based boutique agency focused on music and entertainment campaigns. We are seeking a Digital Marketing Director to lead digital strategy, coordinate artist campaigns, and manage day-to-day digital initiatives with the CEO.

The role blends creative thinking with disciplined execution, analytics, and strong collaboration with artists, managers, labels and outside partners to grow audiences and careers.

Qualifications

• 5+ years in digital marketing, music/entertainment preferred.
• Experience developing campaigns for artists or entertainment brands.
• Experience with DSP platforms, analytics and reporting.

Responsibilities

• Develop and lead digital marketing strategies for artist releases and campaigns.
• Oversee digital campaign execution across social, streaming, DSP and direct-to-fan.
• Build integrated artist marketing plans with the CEO.
• Lead DSP strategy and backend management, including pitches and profiles.
• Monitor analytics and turn data into actionable recommendations.
• Identify opportunities for audience growth and deeper fan engagement.
• Develop social and content strategy based on goals and performance.
• Oversee artist content calendars across platforms.
• Work with paid media partners on priorities, audiences and budgets.
• Develop and oversee email, SMS and other direct-to-fan initiatives.
• Identify emerging platforms and tools for artists.
• Collaborate with artists, managers, labels and partners to execute initiatives.
• Create clear digital reporting and communicate insights.
• Participate in artist and client meetings as Starfish's digital lead.
• Establish digital best practices, systems and processes.
• Stay ahead of changes across TikTok, Instagram, YouTube, Spotify, Apple Music.

Skills

Digital marketing

Music/entertainment marketing

Social platforms mastery

DSP backend platforms

Analytics to strategy

Content strategy

Campaign management

Collaboration with artists

Job description

About Starfish

Starfish Marketing & Creative is a boutique Nashville-based marketing agency working with artists and entertainment brands to build thoughtful, creative and results-driven campaigns.

Because we intentionally work with a focused roster of clients, our team is highly collaborative and hands-on. We are looking for someone who is hungry to learn, takes initiative and wants the opportunity to grow alongside a growing company.

The Role

Starfish is seeking a Digital Marketing Director with a strong digital foundation and a passion for music, artist development and creative marketing to lead digital strategy and execution across our artist roster.

This person will work closely with the CEO to execute artist campaigns, manage day-to-day digital initiatives, track performance and keep projects moving.

The ideal candidate understands that great marketing requires both creative thinking and disciplined execution. You should be comfortable looking at analytics one minute, building a content calendar the next and coordinating assets or following up on a release deadline after that.

We are looking for someone who is curious, resourceful, highly organized and eager to develop into a stronger music marketer.

Responsibilities

• Develop and lead digital marketing strategies for artist releases, campaigns and key career moments.
• Oversee digital campaign execution across social, streaming, DSP and direct-to-fan platforms.
• Work with the CEO to build integrated artist marketing plans.
• Lead DSP strategy and backend management, including pitching materials, platform optimization, artist profiles and release support.
• Monitor streaming, social, audience and campaign analytics and turn performance data into actionable recommendations.
• Identify opportunities for audience growth, fan acquisition and deeper fan engagement.
• Help develop social and content strategy based on artist goals, audience behavior and platform performance.
• Oversee artist content calendars and ensure digital campaigns are coordinated across platforms.
• Work with outside digital advertising partners to develop campaign priorities, audiences, budgets and creative needs and evaluate performance.
• Develop and oversee email, SMS and other direct-to-fan initiatives.
• Identify emerging platforms, digital tools, technologies and audience trends that could create opportunities for our artists.
• Work with artists, managers, labels, DSP teams, publicists, creatives and outside partners to execute digital initiatives.
• Create clear digital reporting and communicate what is working, what isn't and what we should do next.
• Participate in artist and client meetings as Starfish's digital lead.
• Help establish digital best practices, systems and processes across the company.
• Stay ahead of changes across TikTok, Instagram, YouTube, Spotify, Apple Music, Amazon Music and other relevant platforms.

What We're Looking For

• Strong background in digital marketing within music or entertainment.
• Deep understanding of social platforms, streaming services and digital audience development.
• Strong working knowledge of DSP backend platforms and music-release workflows.
• Comfortable working directly inside digital platforms rather than relying entirely on outside partners.
• Strong analytical skills and the ability to translate data into strategy.
• Understanding of paid digital advertising and how paid and organic strategies work together.
• Experience with content strategy and artist social media.
• Understanding of email, SMS and direct-to-fan marketing.
• Strong project-management and organizational skills.
• Excellent written and verbal communication.
• Strong attention to detail.
• Ability to manage multiple artists, campaigns and priorities simultaneously.
• Curious and proactive—you actively look for opportunities rather than waiting for someone to hand you an assignment.
• Collaborative and comfortable working in a small, fast-moving team.
• Passion for music, artist development and building long-term careers.

Experience

• 5+ years of relevant experience in digital marketing, music, entertainment, artist management, label services or a related field preferred.
• Music-industry experience strongly preferred.
• Demonstrated experience developing and executing digital campaigns for artists, entertainment brands or consumer-facing brands.
• Experience with DSP backend platforms, social analytics, audience insights and digital reporting.
• Experience working with paid media partners or managing digital advertising campaigns.
• Experience presenting digital strategy and campaign results to clients or senior leadership.

What Success Looks Like

You become the person at Starfish who owns the digital picture.

You know what's happening across our artists' digital ecosystems, understand what the numbers are telling us and proactively identify where we should be putting our attention.

You don't simply execute a digital plan—you question it, improve it and bring new ideas to the table.

You can walk into a client meeting and clearly explain what's happening across streaming, social, audience growth and digital campaigns without hiding behind a report.

Most importantly, you're constantly asking: What are we learning, what opportunity are we missing and what should we do next?

Schedule

Full-time, Nashville-based position. In office Monday through Thursday with work from home on Fridays.

Some evening, event and show attendance may be required based on artist schedules and campaigns.

Why Starfish

This is an opportunity to join a growing company where your ideas and expertise will have a direct impact on our artists and the future of Starfish.

You won't be one person inside a large digital department. You'll have a seat at the table, work directly with artists and their teams and help shape how Starfish approaches digital marketing as the company continues to grow.