Manager, Digital Marketing and Artist Development

River House Artists; Nashville (TN); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

401(k) matching

Health benefits

Paid time off

Job summary

River House Artists in Nashville, TN seeks a Manager, Digital Marketing and Artist Development to lead strategy and execution across digital platforms, driving artist growth through innovative marketing and content strategies. Collaborate with artists, managers, and label teams to roll out campaigns from ideation to release, while aligning with River House's creative goals.

The ideal candidate has 3–5 years in digital marketing within music, strong copywriting, project management, and a passion

Qualifications

• 3–5 years of digital marketing experience, preferably in music/entertainment.
• Strong written and verbal communication and copywriting skills.
• Excellent organizational and multitasking abilities to manage multiple campaigns.
• Creative thinker who thrives in a fast-paced, collaborative environment.
• Passionate about music, technology, and fan culture.

Responsibilities

• Support the Marketing Director with executing innovative digital marketing campaigns and completing detailed administrative tasks for the artist roster.
• Lead strategy and execution of digital marketing campaigns across the artist roster in collaboration with the Marketing Director.
• Partner with artists, managers, and label teams to design cohesive digital strategies that amplify each artist’s voice.
• Oversee campaigns from concept through release, managing timelines and creative assets.
• Brainstorm and direct social content strategies across platforms (Instagram, TikTok, YouTube, Facebook, etc.).
• Supervise day-to-day content publishing and fan engagement, maintaining a consistent brand voice.
• Plan and direct content shoots and coordinate production logistics as needed.
• Develop community-driven fan initiatives and support event/activation planning.
• Analyze campaign performance and provide actionable optimization recommendations.
• Stay current on digital trends and emerging technologies to identify growth opportunities.
• Work periodic nights and weekends for events and content captures.

Skills

Digital marketing

Content strategy

Project management

Copywriting

Analytics

Tools

Canva

Adobe Creative Suite

CapCut

Meta Business Suite

YouTube Creator Studio

TikTok Studio

Job description

Job Title: Manager, Digital Marketing and Artist Development

(In-office position: Nashville, TN; Office Hours: Monday–Friday, 9:30 AM–5:30 PM)

At River House Artists, our people are our greatest asset. Our team is composed of dedicated, passionate, and creative professionals. We are committed to fostering an inclusive environment where everyone can belong, contribute, and grow. We value each individual’s unique qualities and encourage applications from people of all ages, gender identities, sexual orientations, races, religions, ethnicities, disabilities, veteran statuses, and any other characteristics or identities.

Our mission is to create a supportive environment for artists, songwriters, and everyone involved in bringing music to life—at every stage of their journey. Innovation is at the heart of everything we do, setting us apart in the music industry.

Consider a career at River House Artists and be part of shaping the future of music.

A little bit about our team:

River House Artists is a Nashville-based record label, publishing house, and management company built around an artist-first mentality. Our A&R team is the engine that drives our roster’s creative vision—signing, developing, and guiding artists and songwriters across every step of their musical journey. From discovering the next great voice to building out career-defining projects, the A&R department is responsible for shaping the future sound of River House.

Why this could be your next big break:

As Manager, Digital Marketing and Artist Development, you’ll lead strategy and execution across digital platforms, driving meaningful artist growth through innovative marketing and content strategies. You’ll collaborate closely with artists, managers, and internal label teams to bring each artist’s vision to life—from campaign ideation through rollout—while ensuring alignment with River House Artists’ creative and strategic goals.

Here you’ll get to:

• Support the Marketing Director with executing innovative digital marketing campaigns and completing detailed administrative tasks for the artist roster.
• Lead strategy and execution of innovative digital marketing campaigns across the artist roster in collaboration with the Marketing Director.
• Partner with artists, managers, and label teams to design cohesive digital strategies that amplify each artist’s voice and connect with audiences worldwide.
• Oversee multiple campaigns simultaneously, managing timelines, deliverables, and creative assets from concept through release.
• Brainstorm and direct social content strategies across platforms including Instagram, TikTok, Facebook, Snapchat, and emerging channels.
• Supervise day-to-day content publishing and fan engagement, maintaining a consistent brand voice and community interaction.
• Plan and direct content shoots—coordinating videographers, photographers, locations, and production logistics as needed.
• Manage artist newsletters and SMS campaigns, from content creation to deployment and analytics tracking.
• Develop community-driven initiatives—both online and in person—that deepen fan connection and loyalty.
• Support event and activation planning, including artist performances, release events, and fan-facing experiences.
• Analyze and report on campaign performance, providing insights and actionable recommendations for future optimization.
• Stay current on digital trends, social media algorithms, and emerging technologies to identify new growth opportunities.
• Work periodic nights and weekends for events, performances, and content captures.

Who you are:

• A self-starter with 3–5 years of experience in digital marketing, preferably within the music or entertainment industry.
• Deep understanding of music audiences, social media culture, and digital storytelling.
• A strong project manager with exceptional organizational and multitasking skills—able to juggle multiple artist campaigns and deadlines.
• A creative thinker who thrives in a fast-paced, collaborative environment.
• An excellent written and verbal communicator with proven skill in copywriting and professional correspondence.
• Detail-oriented, analytical, and proactive in identifying opportunities and creative solutions.
• Passionate about music, technology, and fan culture—you love finding new ways to connect artists and audiences.

It would be music to our ears if you also had:

• Proficiency in Canva, Adobe Creative Suite, CapCut, or similar creative tools.
• Working knowledge of Meta Business Suite, YouTube Creator Studio, TikTok Studio, and other digital management platforms.
• Familiarity with streaming platforms, DSP marketing best practices, and fan engagement strategies.
• Experience with influencer marketing and creator content strategies that align with overall artist strategies.

Our Benefits Include:

• 401(k) plan with company match after one year
• United Healthcare benefits (health, dental, vision)
• Paid time off, which begins accruing after 90 days of employment

About us:

River House Artists is home to a diverse roster of country and genre-blending artists and songwriters. We pride ourselves on fostering authentic voices, building sustainable careers, and bringing great music to life. From chart-topping singles to critically acclaimed projects, we’re redefining what it means to be a label built around artist development.