Artist Marketing Director

ROSTR, Inc.; Los Angeles (CA); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Right Click Management is seeking an Artist Marketing Director to own the full marketing picture for our roster, combining influencer campaigns, paid ads, organic growth, and fan engagement across channels. You’ll develop and execute end-to-end campaigns, collaborating with artist teams, managers, and partners to bring songs and stories to life.

This role is fast-paced, collaborative, and rooted in music and creator culture, requiring a strategic mindset and hands-on execution across diverse

Responsibilities

• Develop and oversee end-to-end artist marketing campaigns across influencer, paid, and organic tactics.
• Coordinate rollouts with internal teams to ensure unified channel direction.
• Brainstorm broader marketing concepts and release ideas.
• Own influencer campaign strategy and execution across platforms.
• Manage and expand a network of creators across niches.
• Pitch songs and campaigns to creators while representing the artist's voice.
• Maintain relationships with creators, agencies, and partners for long-term collaborations.
• Plan and manage paid media campaigns with external agencies.
• Monitor spend and performance; optimize in real time.
• Grow organic reach through fan pages and community channels.
• Ideate experiential marketing ideas and test unconventional tactics.
• Track performance across channels and report results.

Job description

About Right Click Management

Right Click is a full-service artist and talent management company repping some of the most compelling voices across music and entertainment. We believe in doing things differently: talent-first, detail-obsessed, and always creatively driven. Whether we're building out a song campaign or launching a new brand collab, our north star is helping our clients make the best art possible and getting it in front of the people who need to hear it.

The Role

We're looking for an Artist Marketing Director to own the full marketing picture for our roster, not just influencer strategy, but the whole toolkit: influencer and creator campaigns, paid advertising, organic and unpaid growth (including fan page networks), and a constant hunt for whatever's working next. This person will develop and oversee the execution of artist marketing campaigns end to end, pulling the right lever at the right time depending on the goal, the moment, and the artist.

You’ll work closely with artist teams, managers, and marketing partners to bring songs and stories to life across every channel that matters, and you’ll be the one deciding which channels those are.

This is not a clock-in, clock-out kind of job. It's fast, collaborative, and always changing, ideal for someone who lives and breathes music, internet culture, and the creator economy, and who’s just as comfortable reading an ad dashboard as they are DMing a creator.

Campaign Strategy & Oversight

• Develop and oversee execution of end-to-end artist marketing campaigns, choosing the right mix of influencer, paid, and organic tactics for each release or moment
• Work with internal teams to coordinate rollouts and ensure every channel is pulling in the same direction
• Jump in on brainstorms for broader marketing concepts, and release ideas

Influencer & Creator Marketing

• Own influencer campaign strategy and execution across platforms (TikTok, Instagram, YouTube Shorts, etc.), with a heavy emphasis on song seeding and UGC growth
• Manage and expand a network of creators across niche and mainstream audiences
• Pitch songs and campaigns to creators with tact, clarity, and creative ideas while repping the artist's voice and team's vision
• Maintain relationships with creators, agencies, and vendor partners; we’re big on long‑term connections, not one‑off transactions

Paid Media

• Plan, and manage paid ad campaigns using an external ad agency (social, streaming, and beyond) in support of releases and artist growth goals,
• Monitor spend, targeting, and creative performance, and optimize in real time

Organic & Fan Page Growth

• Manage vendors and grow organic, unpaid reach through fan page networks and community‑driven channels (discord, rivet, etc)
• Identify and activate fan communities as a marketing asset in their own right

Experiential Marketing & Ideation

• Conceive and pitch original, out‑of‑the‑box marketing ideas for artists and releases, going beyond standard social and paid playbooks
• Constantly test unconventional, internet‑native tactics, guerrilla seeding, meme culture, and online community plays, to create buzz that feels organic
• Move fast on new ideas, test small, and scale whatever actually sparks conversation

Strategy, Reporting & Systems

• Track performance, engagement, and feedback across all channels in real time to iterate and scale
• Develop and maintain systems to manage, track, and report on campaigns
• Stay up to date on platform trends, algorithm shifts, and emerging creators or tactics that align with our clients, and bring new strategies to the team before everyone else catches on