Digital Marketing Director

Recom; New York (NY); On-site; USD 180,000 - 240,000; Full time

Job summary

Recom is seeking a Director of Digital Marketing - Amazon Ads to lead the strategic direction, performance accountability, and full-funnel execution across Sponsored Products, Brands, Display, DSP, and SEO for premium brand partners.

The role demands strategic leadership, budget ownership, and cross-functional collaboration with Marketing, Analytics, and Logistics teams to drive revenue, efficiency, and NTB growth.

Qualifications

• 6-8 years of progressive performance marketing experience, incl. 2+ years in a leadership role overseeing teams and multi-million budgets
• Proven track record driving e-commerce growth on Amazon, with DTC exposure a plus
• Hands-on command of Amazon Advertising ecosystem: Sponsored Products, Brands, Display, DSP, AMC
• Strong analytical and data-driven approach with ability to translate data into strategic recommendations

Responsibilities

• Develop and own the comprehensive Amazon advertising strategy across the managed book and define budget allocation and channel mix
• Lead forecasting, allocation modeling, and performance-to-plan analysis
• Oversee multi-million dollar budgets with a focus on efficiency, scale, and incremental returns
• Define KPI guardrails (ROAS, CAC, SOV, TACoS) to drive profitable expansion
• Mentor and develop Managers and Analysts while elevating reporting standards

Skills

Amazon Advertising

Leadership

Budget management

Strategic planning

Team mentorship

P&L management

Tools

xNurta

Domo

Job description

At Recom, we push boundaries, redefine expectations, and deliver exceptional results for our brand partners. As the premier Amazon accelerator, we empower global brands to take control, accelerate sales, and maximize profitability on the world’s largest marketplace. Our expert teams—spanning design, copywriting, data analytics, marketing, brand protection, software development, and logistics—work together to drive growth.

With over $700 million in annual revenue and 400+ team members, Recom has been featured on the Inc. 500 list of America’s fastest growing companies list for three consecutive years (ranked as high as #64). Proudly backed by Topspin Consumer Partners, a leading New York-based private equity firm, Recom offers innovation and endless opportunities for growth. Ready to grow with us? Learn more at www.recom.co.

About the Role

Recom is seeking a Director, Digital Marketing - Amazon Ads to lead the strategic direction, performance accountability, and full-funnel execution of Amazon advertising across a portfolio of premium brand partners. This role architects and scales a sophisticated Amazon advertising operation across Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, and SEO, delivering profitable growth, increasing new-to-brand acquisition, and improving long-term customer lifetime value coupled with organic brand demand across the managed book. The Director, Digital Marketing reports to the VP, Digital Marketing. The role serves as a senior advertising leader within the marketing organization and partners with Brand Management, Creative, Analytics, and Logistics teams across the partner engagement. The Director owns advertising budget allocation, performance guardrails, and growth planning across multiple brand accounts. They are accountable for delivering against revenue, efficiency, and new-to-brand targets at the account level, and for elevating the strategic and analytical capability of the Managers and Analysts on their team. The mandate is built on three pillars:

• Driving profitable growth across the managed book of brand partners
• Architecting full-funnel advertising and SEO strategy at the brand level
• Developing the next generation of advertising leaders within the function

Responsibilities

Strategy and Roadmap Development

• Develop and own the comprehensive Amazon advertising strategy across the managed book, defining optimal budget allocation, channel mix, and tactical roadmap to achieve growth objectives.
• Build and execute monthly, quarterly, annual, and tentpole plans aligned to the attributed brand-specific KPIs.

Budget Ownership and Performance Management

• Command multi-million dollar advertising budgets across the managed book with accountability for efficiency and scale.
• Lead forecasting, allocation modeling, and performance-to-plan analysis.
• Ensure capital is deployed against the highest incremental return opportunities.

Performance and Full-Funnel Leadership

• Architect full-funnel investment strategy across Sponsored Ads and DSP, balancing branded demand capture with non-branded acquisition initiatives.
• Define KPI guardrails including ROAS, blended CAC, NTB %, SOV, and TACoS to drive both efficiency and profitable expansion across the managed book.

Analytics and Measurement Framework

• Elevate performance measurement standards across the managed book.
• Partner with the Analytics team to refine attribution models, apply AMC analysis, and implement structured testing frameworks.

Amazon Marketplace Expertise

• Serve as a senior subject matter expert on the Amazon Advertising ecosystem within the function.
• Guide advanced campaign structure, keyword (paid and SEO) strategy, placement optimization, audience segmentation, and incrementally testing across Sponsored Products, Brands, Display, and DSP.

Paid and Organic Integration

• Own SEO & Paid accountability across the managed book.
• Direct keyword strategy search visibility initiatives.
• Ensure paid and organic strategies operate as a connected system, with insights flowing in both directions to compound performance over time.

Senior Client Engagement

• Act as the primary advertising point of contact for brand partner stakeholders at the Marketing Director, VP, and CMO level.
• Lead QBRs, strategic growth planning sessions, and renewal and expansion conversations alongside the VP, Digital Marketing.

Cross-Functional Leadership

• Partner with Brand Management, Creative, Analytics, and Logistics teams to improve conversion rate, listing optimization, A+ strategy, and promotional effectiveness.
• Align advertising strategy with product launches and tentpole events.

Talent Development and Performance Elevation

• Mentor and develop Managers and Specialists.
• Establish reporting standards, optimization frameworks, and accountability structures to ensure consistent performance improvement across the managed book.

Innovation and Testing Culture

• Drive a structured test-and-learn agenda to unlock incremental performance gains across audience targeting, bidding strategies, creative formats, and emerging Amazon ad products.

Performance Measurement

• Performance in this role will be assessed against a structured and quantitative framework:
• Revenue Growth: Achieve and exceed revenue targets across the managed brand portfolio
• ROAS: Maintain or exceed account-level efficiency benchmarks
• TACoS: Drive profitable long-term growth while improving organic contribution
• NTB Acquisition: Increase incremental customer acquisition through non-branded and DSP strategies
• Organic visibility and SEO performance across the managed book
• Net revenue retention attributable to advertising contribution on managed accounts
• Team performance and development: Improve performance consistency across managed accounts and elevate the analytical rigor of Managers and Analysts

Minimum Qualifications:

• 6-8 years of progressive performance marketing experience, with at least 2 years in a leadership role overseeing teams and multi-million dollar budgets
• Demonstrable, hands-on experience managing annual performance marketing budgets, partner P&L awareness, and a proven track record of efficient scaling
• Proven track record of driving significant e-commerce growth across the Amazon marketplace, with direct-to-consumer (DTC) experience considered a plus
• Proven track record of ideating and executing innovative initiatives that drive growth beyond core channel management
• Strategic command of the Amazon Advertising ecosystem (Sponsored Products, Brands, Display, DSP, AMC, Brand Analytics, SQP, Brand Referral Bonus)
• Demonstrated command of paid and organic integration on Amazon
• Proficiency with web analytics platforms, business intelligence tools (e.g., xNurta, Domo), and modern multi-touch attribution platforms
• Deeply analytical and data-first mindset, with the proven ability to translate complex data into clear, actionable insights and strategic recommendations
• Exceptional communication and presentation skills, with the ability to articulate strategy, performance, and business cases clearly and persuasively to executive audiences
• Exceptional project management skills, with the ability to manage multiple complex projects, stakeholders, and deadlines effectively