Digital Marketing Manager/Senior Manager (FL or NYC)

reCommerce; New York (NY); On-site; USD 80,000 - 120,000; Full time

Job summary

Recom is seeking a Digital Marketing Manager/Senior Manager to lead Amazon advertising programs from NYC or Deerfield Beach HQ. The role focuses on fast-paced, autonomous work with a supportive team, developing and maintaining paid search and DSP campaigns for premium brand partners.

Candidates should have 2+ years Amazon Ads experience, strong understanding of best practices, and the ability to manage multi-million dollar annual budgets.

Qualifications

• Bachelor's degree in marketing, advertising, or a related field or substantial ecommerce/Amazon digital marketing experience.
• 2+ years in-platform management of Amazon Ads.
• Experience managing ads across multiple products and large budgets.
• Familiarity with bid management tools such as SA360, Skai, xMars, Pacvue, Perpetua.

Responsibilities

• On-platform activation and optimization of Amazon paid search campaigns.
• Create, manage, and optimize Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.
• Develop and execute strategies to optimize campaigns to drive traffic, increase sales, and maximize return on investment.
• Conduct keyword research and develop targeting strategies to reach the right audience.
• Analyze campaign performance data and provide insights and recommendations to improve campaign performance.
• Monitor and adjust bids, budgets, and targeting settings to ensure campaigns meet performance goals.
• Collaborate with cross-functional teams to develop and implement effective advertising strategies.
• Stay up-to-date with the latest Amazon advertising trends and best practices.
• Research, create, categorize and refine keyword lists for pay-per-click campaigns on Amazon.
• Implement successful bidding strategies and effective keyword management.
• Analyze and assess campaign performance; revise and optimize as necessary.
• Leverage learnings to guide DSP/Programmatic strategies.

Skills

Analytical skills

Cross-functional collaboration

Multi-tasking

Education

Bachelor's degree in marketing/advertising

Tools

SA360

Skai

xMars

Pacvue

Perpetua

Job description

Digital Marketing Manager/Senior Manager (FL or NYC)

About Recom

At Recom, we push boundaries, redefine expectations, and deliver exceptional results for our brand partners. As the premier Amazon accelerator, we empower global brands to take control, accelerate sales, and maximize profitability on the world's largest marketplace. Our expert teams-spanning design, copywriting, data analytics, marketing, brand protection, software development, and logistics- work together to drive growth.

With over $600 million in annual revenue and 400+ team members, Recom has been featured on the Inc. 500 list of America's fastest growing companies list for three consecutive years (ranked as high as #64). Proudly backed by Topspin Consumer Partners, a leading New York-based private equity firm, Recom offers innovation and endless opportunities for growth.

Ready to grow with us? Learn more at www.recom.co .

Role Description

Reporting totheDirector of Digital Marketing, we're looking for a Manager or Senior Manager to be located in our Deerfield Beach, FL HQ or our up-and-coming NYC office. In this role, your work will center on being fast-paced and autonomous, set within a supportive team structure. The goals are to developandmaintaineffectivepaidsearchand DSPcampaigns for our premium brand partners on Amazon and to continuallyoptimizethem through testing, keyword analysis,and bidding strategy. If you have an analytical mindset, ability to learn and drive to succeed, you will thrive in our organization!

The ideal candidate will have a minimum of2years of Amazon Adsexperience, a deep understanding of Amazon advertising best practices,on-platform advertising strategy, and ability to manage multi-million dollar annual advertising budgets. You willbe responsible forcreating,managingandoptimizingadvertising campaigns on Amazon to drive traffic, increase sales, and maximize return on investment.

Key Responsibilities:

• On-platform activation and optimization of Amazon paid search campaigns
• Create, manage, and optimize Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display ads
• Develop and execute strategies to optimize campaigns to drive traffic, increase sales, and maximize return on investment
• Conduct keyword research and develop targeting strategies to reach the right audience
• Analyze campaign performance data and provide insights and recommendations to improve campaign performance
• Monitor and adjust bids, budgets, and targeting settings to ensure campaigns are meeting performance goals
• Collaborate with cross-functional teams, including content, creative, and partner management teams, to develop and implement effective advertising strategies
• Stay up-to-date with the latest Amazon advertising trends and best practices to ensure campaigns are leveraging the latest features and opportunities
• Research, create, categorize and refine keyword lists to create a comprehensive pay-per-click campaign on Amazon
• Implement successful bidding strategies and effective keyword management
• Analyze and assess campaign performance; revise and optimize as necessary
• Leverage learnings to help guide and inform DSP/Programmatic advertising strategies

Minimum Qualifications:

• Bachelor's degree in marketing, advertising, or a related field; if not, substantial experience in digital marketing within ecommerce/Amazon/Google is required
• 2+ years in-platform managementofAmazon Ads
• Experience managing Ads across multiple products and a deep understanding of digital advertising best practices
• Experience managing million dollar annual advertising budgets
• Use of Bid Management tools-SA360, Skai,xMars,Pacvue, Perpetua, etc.

Preferred Qualifications:

• Experience with Amazon Advertising Console and other Amazon advertising tools
• Strong analytical skills and the ability to use data to drive decisions and optimize campaigns
• Deep understanding of Amazon advertising best practices, including campaign structure, keyword research, targeting strategies, and bid management
• Experience working with Amazon Seller Central, Vender Central, eBay, Walmart, or similar e-commerce platforms
• Detail oriented with the ability to collaborate with others while also managing multiple projects simultaneously

New York City compensation transparency - the total compensation for this role will vary based on experience and overall skills sets evaluated through the interview process. Total annual compensation may range from $80,000 - $120,000.