Digital Marketing Data Analyst - Analytics & Optimization

Trane Italia; Davidson (NC); Hybrid; USD 80,000 - 112,000; Full time

Benefits offered by this job

Health insurance

401K match

Tuition assistance

Paid time off

Job summary

Trane Technologies is seeking a Digital Marketing Data Analyst to collect, analyze, and report on website and marketing performance, driving insights to improve conversion and customer experience. You will partner with Marketing, Digital Product, Engineering, and Agency Partners to ensure data accuracy across analytics platforms.

The ideal candidate has 2–3 years in digital/marketing analytics, strong SQL skills, experience with GTM and BI tools, and a curiosity for translating data into

Qualifications

• Bachelor’s degree or equivalent practical experience.
• 3-5 years of experience in marketing analytics or web analytics.
• Hands-on experience with web analytics platforms (GA4 preferred).
• Experience with SQL and tag management tools (Google Tag Manager).
• Experience building dashboards in BI tools (Tableau/Looker/PowerBI).
• Familiarity with A/B testing concepts a plus.

Responsibilities

• Collect, analyze, and interpret website and marketing performance data focusing on behavior and conversion.
• Develop dashboards and recurring reports for Marketing, Digital Product, and Engineering teams.
• Perform ad hoc analyses to answer business questions and provide actionable insights.
• Collaborate with internal and agency partners to validate website tracking (GA4, GTM).
• Support test design, measurement plans, and results interpretation.

Skills

SQL

Analytical thinking

Communication skills

Cross-functional collaboration

Detail-oriented

Education

Bachelor’s degree in Marketing, Business, Statistics, Economics, IT, CS

Tools

Google Tag Manager

Tableau

Looker

PowerBI

DataIku

Job description

Trane Technologies is seeking a Digital Marketing Data Analyst to collect, analyze, and report on website and marketing performance, driving insights to improve conversion and customer experience. You will partner with Marketing, Digital Product, Engineering, and Agency Partners to ensure data accuracy across analytics platforms.

The ideal candidate has 2–3 years in digital/marketing analytics, strong SQL skills, experience with GTM and BI tools, and a curiosity for translating data into