Hybrid Digital Marketing Data Analyst — Drive Growth with Data

Trane Italia; North Carolina; On-site; USD 80,000 - 112,000; Full time

Benefits offered by this job

Health insurance

401K match

Tuition assistance

Paid time off

Job summary

Trane Technologies is hiring a Digital Marketing Data Analyst to collect, analyze, and report on website and digital marketing performance. You will partner with Marketing, Digital Product, Engineering, and Agency Partners to measure performance, identify behavior trends, and support testing and optimization.

The ideal candidate has 2–3 years of experience in digital or marketing analytics, with comfort in dashboards, tagging, SQL, and experimentation.

Qualifications

• Bachelor’s degree in Marketing, Business, Statistics, Economics, Information Technology, Computer Science, or a related field, or equivalent practical experience.
• 3-5 years of experience in marketing analytics, digital analytics, web analytics, eCommerce analytics, or a related field.
• Hands-on experience with web analytics platforms, preferably GA4.
• Working knowledge of SQL.
• Experience with tag management tools such as Google Tag Manager.
• Experience building dashboards and reports in BI or visualization tools such as Tableau, Looker, PowerBI, etc.
• Experience with data preparation tools such as DataIku, Alteryx, Tableau Prep.
• Familiarity with A/B testing and experimentation concepts, including test design, measurement, and performance interpretation is a plus.

Responsibilities

• Collect, analyze, and interpret website and digital marketing data focusing on behavior, site engagement, and conversion.
• Develop and maintain dashboards and reports for stakeholders across Marketing, Digital Product, and Engineering teams.
• Perform ad hoc analyses to answer business questions and uncover actionable insights related to customer journeys, landing page performance, content effectiveness, and digital campaign outcomes.
• Partner with internal teams and agency partners to implement, validate, and maintain website tracking through tools such as Google Tag Manager and other site analytics platforms.
• Support the design, execution, and analysis of A/B and multivariate tests, including test setup, measurement plans, readouts, and recommendations.
• Help establish consistent definitions, metrics, and standard methodologies for digital and marketing reporting.
• Translate complex analyses into clear, concise, and business-focused presentations and recommendations for stakeholders and leadership.
• Collaborate with cross-functional partners to support broader digital strategy and identify trends, risks, and growth opportunities.

Skills

Analytical skills

Actionable insights

Attention to detail

Communication

Cross-functional collaboration

Curiosity

Business acumen

Education

Bachelor’s degree in Marketing, Business, Statistics, Economics, Information Technology, Computer Science, or a related field

Tools

GA4

Google Tag Manager

Tableau

PowerBI

Looker

DataIku

Job description

Trane Technologies is hiring a Digital Marketing Data Analyst to collect, analyze, and report on website and digital marketing performance. You will partner with Marketing, Digital Product, Engineering, and Agency Partners to measure performance, identify behavior trends, and support testing and optimization.

The ideal candidate has 2–3 years of experience in digital or marketing analytics, with comfort in dashboards, tagging, SQL, and experimentation.