Digital Marketing Data Analyst

Infojini Inc; New York (NY); On-site; USD 80,000 - 100,000; Full time

Job summary

A growing IT consulting firm is seeking a Senior Digital Data Analyst to manage projects involving user journey tracking and audience segmentation. Candidates should have over 3 years of digital analytics experience, a solid grasp of web analytics tools like Google Analytics, and the ability to present insights effectively. The ideal candidate will possess strong communication skills, multitasking abilities, and a background in quantitative analysis. This role offers competitive compensation and a chance to work in an innovative environment.

Qualifications

• 3+ years of experience in digital analytics with direct experience working with a web analytics suite.
• Proficiency in software like Microsoft Excel, SPSS, SAS.
• Degree in a quantitative field is a plus.

Responsibilities

• Track user journey through channels and segment audiences.
• Identify patterns through exploratory regression analyses.
• Analyze both quantitative and qualitative research.

Skills

Digital analytics

Data storytelling

Statistical analysis

Communication skills

Education

Bachelor's degree in a related field

Tools

Google Analytics

Microsoft Excel

SPSS

SAS

R

Python

Job description

Infojini Consulting is a full service IT consulting, services, and staffing firm with offices in Secaucus, NJ.

Infojini Consulting is recognized as one of the fastest growing IT services and software development Companies. With a partnership of all major technology vendors, Infojini Consulting has built a strong Government and commercial customer base including fortune 100 companies and most state and federal agencies such as State of North Carolina, State of South Carolina, State of Maryland, State of California, State of Pennsylvania, State of Virginia, State of Washington and many others.

Infojini Consulting is an equal opportunity employer and considers all qualified individuals for employment irrespective of their race, gender, age, color, sexual orientation. We offer an excellent compensation package

Job Description

Description: Needs both analytics and digital.

Analysts are professionals who display intellectual curiosity, creativity and a willingness to approach research in new and different ways as part of an integrated marketing and communications model. All Analysts operate fluidly in an entrepreneurial environment. In this role, the Senior Digital Data Analyst will handle projects that include:

• Tracking a user journey through various channels and segmenting audiences by analyzing various datasets from: paid media, paid/organic social, website, CRM, SEM/SEO
• Identifying patterns through exploratory regression analyses across datasets

Requirements

• 3+ years of experience in digital analytics with direct experience working with a web analytics suite such as Google Analytics
• Passion for the digital space Ability to demonstrate in-depth knowledge of agency’s business, products, markets and influencers
• Ability to dig into multiple data sets and tell a story based on the findings
• Ability to analyze both quantitative and qualitative research to connect back to the client’s business needs
• Ability to maintain timelines and budgets
• Ability to present in new business and client meetings
• Proficiency in the use of software like Microsoft Excel, SPSS, SAS
• Understanding of statistical languages such as R or Python a plus
• Degree in a quantitative field (i.e., business, economics, computer science, mathematics etc.) a plus
• Background in qualitative research, marketing analytics/science a plus
• Strong communication and writing skills
• Ability to multitask and deliver quality work on deadlinesAbility to plan measurement strategies for key performance indicators, and monitor existing properties to ensure all tracking and data-collection works properly
• Ability to extract core insights from data to develop testing and optimization strategies across tactics
• Ability to develop and recommend scalable best practices for use in our clients’ projects
• Ability to develop effective and persuasive presentations and memos demonstrating the value of our work for client teams and business development

Qualifications

Bachelors degree in related field

Additional Information

All your information will be kept confidential according to EEO guidelines.