Digital Analytics & Web analytics

Infojini Inc; New York (NY); On-site; USD 80,000 - 100,000; Full time

Job summary

A technology consulting firm based in New York seeks a Senior Digital Data Analyst with over 3 years of experience in digital analytics. Responsibilities include tracking user journeys, conducting A/B tests, and analyzing data to inform marketing strategies. The ideal candidate should be proficient in Google Analytics and possess strong communication skills. A degree in a quantitative field is preferred. This is an exciting opportunity to work in a dynamic, entrepreneurial environment with a focus on data-driven decision-making.

Qualifications

• 3+ years of experience in digital analytics with a web analytics suite.
• Ability to present in business and client meetings.
• Proficiency in software like Microsoft Excel and statistical software.

Responsibilities

• Track user journeys through various channels.
• Conduct A/B testing to optimize marketing strategies.
• Analyze quantitative and qualitative research to connect findings to business needs.

Skills

Digital analytics

Storytelling with data

Statistical analysis

Strong communication skills

Multitasking

Education

Degree in a quantitative field

Tools

Google Analytics

Microsoft Excel

SPSS

SAS

R or Python

Job description

Infojini works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders.

Exceptional people, processes, and technology all dedicated to getting the job done right is the secret of our success. We understand that for technology to work it has to serve real business needs, and that every IT service has to be implemented by people. So we focus first on understanding your company and its industry needs, and then on meeting those needs with extraordinary people who have both the industry specific technical skills and the work ethic and communication skills to help ensure your success.

Job Description

Analysts are professionals who display intellectual curiosity, creativity and a willingness to approach research in new and different ways as part of an integrated marketing and communications model. All Peppercomm Analysts operate fluidly in an entrepreneurial environment. In this role, the Senior Digital Data Analyst will handle projects that include:

• Tracking a user journey through various channels and segmenting audiences by analyzing various datasets from: paid media, paid/organic social, website, CRM, SEM/SEO
• A/B testing

Qualifications

Requirements:

• 3+ years of experience in digital analytics with direct experience working with a web analytics suite such as Google Analytics.
• Passion for the digital space Ability to demonstrate in-depth knowledge of agency’s business, products, markets and influencers.
• Ability to dig into multiple data sets and tell a story based on the findings
• Ability to analyze both quantitative and qualitative research to connect back to the client’s business needs.
• Ability to maintain timelines and budgets
• Ability to present in new business and client meetings
• Proficiency in the use of software like Microsoft Excel, SPSS, SAS
• Understanding of statistical languages such as R or Python a plus
• Degree in a quantitative field (i.e., business, economics, computer science, mathematics etc.) a plus
• Background in qualitative research, marketing analytics/science a plus
• Strong communication and writing skills
• Ability to multitask and deliver quality work on deadlines
• Ability to plan measurement strategies for key performance indicators, and monitor existing properties to ensure all tracking and data-collection works properly
• Ability to extract core insights from data to develop testing and optimization strategies across tactics
• Ability to develop and recommend scalable best practices for use in our clients’ projects
• Ability to develop effective and persuasive presentations and memos demonstrating the value of our work for client teams and business development

Additional Information

All your information will be kept confidential according to EEO guidelines.