Digital Marketing CRM Specialist, Gamewise

RiseMe; Linwood (NJ); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) match

Annual bonus

Paid vacation

Parental leave

Tuition reimbursement

Discounts

Job summary

Delaware North Gaming is seeking a Digital Marketing CRM Coordinator to join our Gamewise team. The role focuses on executing promotional campaigns, coordinating audience segmentation and targeting, and lifecycle management to drive engagement and profitability.

The position requires familiarity with CRM platforms, data analytics, and compliance with gaming regulations. A collaborative, growth-oriented environment with competitive benefits is offered.

Qualifications

• Minimum of 2 years in marketing in online sports betting or online casino preferred.
• Minimum of 1 year in marketing and analytics or related educational background required.
• Ability to analyze complex gaming data and make strategic business decisions accordingly.
• Must be of legal gambling age and able to obtain and maintain a state gaming license.

Responsibilities

• Cultivate understanding of platform bonusing and audience builder tools to drive promotional targeting and profitability, configuring audience building, lifecycle automation, and A/B testing for maximum efficiency
• Build, test, deploy, and analyze promotional campaigns, boosts, and loyalty program bonuses, regularly monitoring segmented audiences to assess growth and share actionable insights
• Partner with marketing team members to understand guest behaviors across all channels, identifying opportunities for CRM to enhance engagement and deliver cohesive, dynamic content and offers for each guest
• Execute CRM duties to improve retention rates, profitability, segmentation strategies, and customer experience, ensuring all regulatory and internal compliance governance is upheld
• Leverage lookalike audiences, optimize customer journeys, improve conversion rates, and adhere to quality control processes to ensure data validity, confidentiality, and offer accuracy for all campaigns

Skills

CRM platforms

Audience segmentation

Campaign management

A/B testing

Data analysis

Regulatory compliance

Education

Marketing degree

Analytics coursework

Tools

CRM platforms

Audience builder tools

Job description

Overview

Delaware North Gaming is hiring a Digital Marketing CRM Coordinator to join our team at Gamewise. As a Customer Relationship Management Specialist, you will be responsible for executing promotional campaign building, coordinating audience segmentation and targeting, and managing lifecycles. If you are looking for a role offering excitement, collaboration, and career growth, join our team!

Additional Details

At Delaware North, we care about our team members' personal and professional journeys. These are just some of the benefits we offer:

• Medical, dental, and vision insurance
• 401(k) with up to 4% company match
• Annual performance bonus based on level, as well as individual, company, and location performance
• Paid vacation days and holidays
• Paid parental bonding leave
• Tuition and/or professional certification reimbursement
• Generous friends-and-family discounts at many of our hotels and resorts

Responsibilities

• Cultivate a deep understanding of platform bonusing and audience builder tools to drive promotional targeting and profitability, configuring audience building, lifecycle automation, and A/B testing for maximum efficiency
• Build, test, deploy, and analyze promotional campaigns, boosts, and loyalty program bonuses, regularly monitoring segmented audiences to assess growth and share actionable insights
• Partner with marketing team members to understand guest behaviors across all channels, identifying opportunities for CRM to enhance engagement and deliver cohesive, dynamic content and offers for each guest
• Execute CRM duties to improve retention rates, profitability, segmentation strategies, and customer experience, ensuring all regulatory and internal compliance governance is upheld
• Leverage lookalike audiences, optimize customer journeys, improve conversion rates, and adhere to quality control processes to ensure data validity, confidentiality, and offer accuracy for all campaigns

Qualifications

• Must be of legal gambling age and able to obtain and maintain a state gaming license
• Minimum of 2 years of experience in a marketing role in online sports betting or online casino preferred
• Minimum of 1 year of experience in marketing and analytics or related educational background required
• Ability to analyze complex gaming data and make strategic business decisions accordingly
• Understanding of the online Sports betting and iCasino industry, casino games, wager types, user flows, and rules