Digital Marketing Coordinator (On-Site)

Gopher Sport; Owatonna (MN); On-site; USD 58,000 - 82,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Paid time off

Remote work flexibility

Profit sharing

401K

Tuition reimbursement

Product discounts

Onsite fitness center

Job summary

Gopher Sport, based in Owatonna, MN, seeks a digital marketer to execute campaigns across search, social, video and more, ensuring timely deployment and measurable results.

This full-time, in-person role reports to the Digital Presence Team and offers a comprehensive benefits package, growth opportunities, and the chance to impact students and players worldwide.

Qualifications

• Bachelor’s degree in marketing or related field.
• 1+ year digital marketing experience.
• Experience managing paid search, social, and/or video campaigns.
• Proficient in Google Ads, Bing Ads, Meta Business Suite.
• Excel with XLOOKUP/Power Pivot basics.
• B2B marketing experience preferred.

Responsibilities

• Deploy new digital marketing campaigns across channels.
• Review and optimize campaign performance to meet objectives.
• Maintain dashboards and KPIs to monitor results.
• Conduct experiments to improve results.

Skills

digital marketing

campaign management

data analysis

optimize campaigns

Education

Bachelor’s degree in marketing

Tools

Google Ads

Bing Ads

Meta Business Suite

YouTube Analytics

Excel (XLOOKUP, Power Pivot)

Job description

Description

Bring high-value digital marketing campaigns to life with your domain expertise and flawless execution.

Gopher Sport is a revered physical education, sports, and fitness equipment company with a 75+ year history that’s rapidly enhancing its digital presence. Gopher is looking for an experienced digital marketer to join our team and support the execution of digital marketing campaigns.

This role will be a key member of the Digital Presence Team, which is responsible for the presentation and performance of Gopher Sport and its family of brands across a broad set of digital channels including search, display, social, video, and AI. The Digital Marketing Coordinator role will be an ideal fit if you:

• Enjoy managing digital campaigns that drive real impact across a variety of digital channels.
• Thrive in a fast-paced role where you’re consistently evaluating results and responding to challenges or opportunities in real time.
• Enjoy collaborating with and contributing to a highly accountable team that sets lofty goals and strives to exceed expectations.
• Have a proven ability to work independently and use a common-sense approach to proactively solve problems.
• Welcome the opportunity to join a new team and help shape its culture, processes, and relationships with other teams.

Who we are:

Gopher Sport is an industry-leading inventor and seller of high-quality, innovative products used by teachers, coaches and kids for physical education, athletics, fitness and recreation.

Our mission is “To help teachers and coaches show kids how to have fun and be healthier through physical activity”. Since 1947, we’ve been committed to delivering innovative products, exceptional service, and an unconditional satisfaction guarantee.

Our Values:

• We create delighted fans
• We are one dependable and trustworthy team
• We are passionate about quality and excellence
• We move fast to innovate, simplify, and improve

Description:

As a Marketer focused on digital marketing, you will execute against department plans and ensure the digital marketing campaigns assigned to you are deployed on-time and meet stakeholder expectations for digital experience and performance. Your assigned campaigns will span a variety of digital channels including but not limited to paid search, paid social, video and beyond.

This is a full time, in-person position in Owatonna, MN

What will you be doing?

1. Deploying New Digital Marketing Campaigns: Accurately translating channel-specific marketing plans into ready-to-deploy campaigns for assigned channels

2. Review and Optimize Performance: Consistently make changes in campaign structure, content, etc. to ensure that objectives are met or exceeded.

3. Maintain and Publish Regular Reporting: Maintain dashboards and/or KPIs that make it easy to monitor campaign performance and solve issues as they arise.

Conduct Experiments: Executing tests with the support of department leaders to improve results.

Requirements

1. Bachelor’s degree in marketing or related field. Focus or coursework on digital marketing preferred.

2. 1+ years of experience in a digital marketing role.

3. Valid experience managing or coordinating paid search, social media, and/or video campaigns.

4. Proficiency in Google and Bing ads, Meta Business Suite, YouTube Analytics preferred.

5. Experience with Excel using low to mid-level functions (xlookups, powerpivots, etc.) required.

6. Experience in a B-to-I or B-to-B marketing/advertising department preferred.

Why join our Team?

You'll get satisfaction knowing you're helping millions of kids around the world have fun and become more active and healthy. Plus, you'll get a competitive compensation and benefit package, including traditional and HSA Health Insurance options, Vision, 3 weeks of Paid Time Off accrued the first year, 3 weeks of remote work flexible hours, 8 company paid holidays, profit sharing, 401K, a Lifestyle Spending Account, tuition reimbursement, product discounts, an onsite fitness center and so much more!

Salary Range

$57,650 - $82,300