Digital Marketing Coordinator New Philadelphia, PA

Saxbys Coffee LLC.; Mississippi; On-site; USD 50,000 - 65,000; Full time

Job summary

Saxbys Coffee is seeking a Digital Marketing Coordinator who is driven by data and social impact. This role focuses on influencing community engagement and digital marketing strategies across various platforms, ensuring the growth of Saxbys brand on college campuses. If you thrive in fast-paced environments and possess a marketing background, join us to make a significant impact.

Benefits

Medical, dental, and vision insurance with company contribution

15 days of PTO plus federal holidays

Cell phone reimbursement

Summer Fridays

Qualifications

• 1-3 years of professional experience in consumer marketing.
• Proven success managing projects and engaging cross-functional teams.
• Ability to use data and insights for effective marketing strategies.

Responsibilities

• Lead the Influencer community growth and digital marketing efforts.
• Employ data-driven strategies to manage Saxbys digital presence.
• Prepare and promote digital campaigns and marketing materials.

Skills

Data Informed Strategy Creation

Project Management

Technical Adaptability

Education

Bachelor's degree in Marketing or related field

Job description

Saxbys is a hospitality company fueled by our rave-worthy menu, driven by its mission to Make Life Better, and fiercely dedicated to social impact in the communities it serves. But Saxbys greatest of all resource? Our people. We’re not looking for employees, we’re looking for teammates. We’re not hoping to hire you for a job, we’re hoping to help build your career.

Join us in our goal to bring our Experiential Learning Platform to college campuses across the country. We are looking for team members who are passionate about equipping the next generation of leaders and entrepreneurs with the skills they will need to succeed in the future workplace. If this is the type of work that gets you up in the morning, we’d love for you to consider joining our team.

Who We Are Looking For in this Role

The Digital Marketing Coordinator is a data-driven & socially-engaged marketer, focused on driving revenue by leading the growth of the Influencer community as Saxbys enters new markets and running point on all digital platforms, supporting campus marketing efforts. This role is for you if you thrive in a fast-paced environment, are comfortable with change, and want to make a difference on the college campuses of our academic partners.

Please note, this role requires in-person work two days a week at our Center City Philadelphia office.

What You Will Own

• Influencer Partnerships: Create, oversee, and track key metrics for the Saxbys Influencer strategy, ensuring strategic use of budget to produce a positive ROI. Be able to connect initiatives to increased sales. Utilize, direct, and develop Student VPs of Campus Marketing to leverage success of each program.
• Digital Presence: Employ data-driven strategy to establish and maintain the Saxbys brand, offerings, and guest engagement across all digital platforms (with the exception of social media). Identify and implement emerging trends to drive revenue, adoption, and loyalty through our website, Saxbys App, campus ordering platforms, and other ancillary touchpoints. Serve as the point-of-contact with all digital vendors.
• Campaign Preparation & Promotion: Own the assembly of all campaign promotions and digital advertisements, along with the distribution of marketing materials; including rollout guides, one-pagers, and calendar holds for all promotions. Create product descriptions to drive sales, partnering with Product & Operations Implementation to ensure menu configuration accurately reflects new and existing promoted Saxbys items.
• Department Metrics: Employ analytical data to provide reports and recommendations into campaign and campus marketing performance. Advise key stakeholders on findings, including the Executive Team. Utilize the data to suggest optimized campaign and initiative changes based on spending patterns, geography, and demographics.

Who You Will Support

• Senior Brand Marketing Manager: Support and collaborate on the creation of assets & copy needed for campaigns. Work together to share and distribute assets across Saxbys channels.
• Marketing & Events Coordinator: Collaborate to ensure Student VPs of Campus Marketing are well prepared before and during the semester. Operate as a secondary support whenever needed.
• Student VPs of Campus Marketing: Serve as main support for Student VPs of Campus Marketing specifically as they lead Influencer Partnerships on social media.
• Ops Implementation: Support menu rollouts and updates to ensure accurate and successful launches and daily operations.
• Roastery Team: Aid with physically distributing and/or shipping assets to cafes when necessary.

Who You Will Supervise

N/A

What Success Looks Like

• Each Influencer partnership post exceeds 2K engagements, 20K reach
• Digital presence is increased through visitors and traffic
• The team is able to make data-backed decisions

Where You Excel

• Data Informed Strategy Creation
• Project Management
• Technical Adaptability

What You Have Done

• Completed a Bachelor’s degree in Marketing or related field
• 1-3 years of professional experience; with at least a year of relevant consumer marketing experience
• Proven success with managing projects
• Demonstrated success in orienting and inspiring a cross-functional team to execute upon a vision with excellence
• Record of being deadline-driven, detail-oriented, systems-thinker with strong multitasking and organizational ability
• Proven ability to use data and insights to inform increasingly effective marketing strategies and messages

What is Required

• Support, exhibit, and promote Saxbys Mission and Core Values in all daily activities.
• In-person work two days a week in Philadelphia
• Travel Requirement up to 10%
• Valid driver's license
• Physical requirements:
• Able to stand, walk, and smile for extended periods of time
• Able to stoop and kneel
• Push, pull, lift or carry up to 35 lbs
• Ascend or descend ladders, stairs, ramps

What We Offer

• Medical, dental, and vision insurance with a company contribution
• Voluntary supplemental benefits through Aflac including disability and life insurance
• Cell phone reimbursement
• Commuter pre-tax accounts
• Summer Fridays
• 15 days of PTO, plus federal holidays, for all incoming team members

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