Digital Marketing Coordinator – MIS & Reporting Location: [Insert Location]

Saswat Estates Pvt Ltd; Indiana; On-site; USD 3,000 - 6,400; Full time

Job summary

Saswat Estates Pvt Ltd in Bhubaneswar seeks a detail-oriented Digital Marketing Coordinator – MIS & Reporting to manage marketing data, prepare performance reports, monitor campaigns, and maintain dashboards. The role emphasizes strong MS Excel and Google Sheets skills and the ability to convert raw data into actionable business insights.

The candidate will track leads, campaign performance, ROI, and cooperate with marketing and sales teams to optimize reporting processes.

Qualifications

• Graduate in any discipline (Marketing, Commerce, or Business Administration preferred).
• 4–10 years of experience in MIS Reporting, Digital Marketing Reporting, or Marketing Operations.

Responsibilities

• Prepare daily, weekly, and monthly MIS reports for digital marketing activities.
• Maintain and update marketing dashboards using MS Excel and Google Sheets.
• Track leads, campaign performance, CPL, CPC, CTR, conversions, and marketing ROI.
• Collect and consolidate data from Google Ads, Meta Ads, Google Analytics, and CRM platforms.
• Monitor campaign budgets, lead generation, and channel-wise performance.
• Maintain lead databases and track lead status, follow-ups, and conversions.
• Prepare performance analysis and management reports.
• Coordinate with marketing and sales teams for lead tracking and reporting.
• Identify data discrepancies and suggest improvements in reporting processes.
• Automate routine reports and improve reporting efficiency.

Job description

• Location: Bhubaneswar
• Experience: 4–10 Years
• Employment Type: Full-Time
• Department: Digital Marketing
• Salary: As per industry standards

Job Overview

We are looking for a detail-oriented and analytical Digital Marketing Coordinator – MIS & Reporting to manage marketing data, prepare performance reports, monitor digital campaigns, and maintain lead-tracking dashboards.

The ideal candidate should have strong MS Excel and Google Sheets skills, a good understanding of digital marketing metrics, and the ability to convert raw data into meaningful business insights.

Key Responsibilities

• Prepare daily, weekly, and monthly MIS reports for digital marketing activities.
• Maintain and update marketing dashboards using MS Excel and Google Sheets.
• Track leads, campaign performance, CPL, CPC, CTR, conversions, and marketing ROI.
• Collect and consolidate data from Google Ads, Meta Ads, Google Analytics, and CRM platforms.
• Monitor campaign budgets, lead generation, and channel-wise performance.
• Maintain lead databases and track lead status, follow-ups, and conversions.
• Prepare performance analysis and management reports.
• Coordinate with marketing and sales teams for lead tracking and reporting.
• Identify data discrepancies and suggest improvements in reporting processes.
• Automate routine reports and improve reporting efficiency.

Required Skills

• Advanced MS Excel (Pivot Tables, VLOOKUP/XLOOKUP, SUMIFS, COUNTIFS).
• Strong knowledge of Google Sheets and MIS reporting.
• Basic understanding of Google Ads and Meta Ads reporting.
• Knowledge of Google Analytics 4.
• Familiarity with Power BI or Looker Studio is an added advantage.
• Good analytical, numerical, and problem-solving skills.
• Excellent coordination and communication skills.

Eligibility

• Graduate in any discipline (Marketing, Commerce, or Business Administration preferred).
• 4–10 years of experience in MIS Reporting, Digital Marketing Reporting, or Marketing Operations.

Preferred Experience

• Experience in real estate, lead generation, or performance marketing will be an added advantage.
• Pay: ₹25,000.00 - ₹54,000.00 per month
• Work Location: In person