Digital Marketing Coordinator: Campaigns & Analytics

Rockford Housing Authority; Rockford (IL); Hybrid; USD 52,000 - 66,000; Full time

Job summary

Rockford Housing Authority in Rockford, IL is seeking a Digital Marketing Coordinator to support the Director of Digital Marketing in executing campaigns across SEO, SEM, social media, email, and PPC, driving brand awareness, engagement, and conversions.

You will help plan, execute, and optimize campaigns, coordinate with internal teams and vendors, and oversee content development for websites and digital platforms.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3–5 years of experience in digital marketing or related role.
• Familiarity with digital marketing tools and platforms including Google Analytics, AdWords, and social media management tools.
• Strong written and verbal communication skills.
• Excellent organizational and time management skills.
• Ability to work independently and as part of a team.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

Responsibilities

• Assist in planning, execution, and optimization of digital marketing campaigns across SEO, SEM, social media, email, and PPC.
• Coordinate with internal teams and external vendors to ensure timely campaign delivery.
• Create, plan, and coordinate in-person agency presentations and content needs.
• Support content creation for websites, blogs, social media, and email marketing.
• Monitor and report key performance metrics; prepare analytics reports and recommendations.
• Work with the digital marketing team to ensure alignment and support initiatives.
• Assist in developing and managing the digital marketing budget.

Skills

Strategic Thinking

Project Management

Analytical Skills

Communication Skills

Creativity and Innovation

Technical Proficiency

Team Collaboration

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Google Analytics

AdWords

Social media management tools

Job description

Rockford Housing Authority in Rockford, IL is seeking a Digital Marketing Coordinator to support the Director of Digital Marketing in executing campaigns across SEO, SEM, social media, email, and PPC, driving brand awareness, engagement, and conversions.

You will help plan, execute, and optimize campaigns, coordinate with internal teams and vendors, and oversee content development for websites and digital platforms.