Digital Marketing Coordinator

York Hamilton; United States; Remote; USD 26,000 - 42,000; Part time

Job summary

York Hamilton is seeking a Digital Marketing Coordinator to manage the Shopify site and social presence with a strong Pinterest focus. You will optimise content, SEO, and brand consistency, and independently handle digital scheduling and website updates.

The role requires 3+ years in digital marketing, Shopify expertise, and proficiency with Canva/Adobe tools. This is a remote, part-time position (4 hours per day) with opportunities for growth.

Qualifications

• 3+ years of experience in digital marketing or related roles.
• Proven Shopify experience - essential.
• Experience with social media scheduling platforms (Plannable, Later, Hootsuite).
• Strong understanding of SEO for written and visual content.
• Experience with Pinterest as a strategic marketing platform.
• Experience managing LinkedIn and other social media platforms.
• Proficiency in Canva and/or Adobe Creative Suite for light design work.
• Strong English writing skills for captions, product descriptions, metadata.

Responsibilities

• Manage Shopify website content, product imagery, and backend configuration.
• Apply SEO best practices, tags, and naming conventions for site content.
• Upload and format blog content and ensure proper categorisation.
• Create and manage products, including descriptions and variants.
• Maintain a smooth customer journey from discovery to checkout.
• Manage content across Pinterest, Instagram, Facebook, LinkedIn, and more.
• Schedule posts, craft captions, and ensure brand consistency across platforms.
• Monitor trends, analyze performance, and report on key metrics.

Skills

Digital marketing

SEO

Social media management

Content creation

Brand guidelines

Analytics

Tools

Shopify

Plannable

Later

Hootsuite

Canva

Adobe Creative Suite

SEMrush

Google Analytics

Job description

• Long-term position with job security and opportunities for professional growth.
• Work remotely with flexibility from the comfort of your home office.
• Amazing support from both the local and international community.

Job Title: Digital Marketing Coordinator

Location: Remote

Start Date: Immediate

Job Type: Part-Time (4 hours/day)

Job Summary

We are looking for a Digital Marketing Coordinator to manage Shopify website and social media presence, with a strong focus on Pinterest, content optimisation, SEO, and brand consistency. The role suits a detail-oriented and aesthetically driven marketer who can independently manage digital content, scheduling, performance tracking, and ongoing website updates.

Key Responsibilities

Website Management - Shopify

• Upload and curate project imagery across the website gallery.
• Apply SEO best practices, structured tagging, and naming conventions.
• Upload and format blog content, including categorisation and search optimisation.
• Create and manage products, including imagery, descriptions, variants, and backend configuration.
• Maintain a smooth customer journey from product discovery through checkout.
• Ensure website content remains organised, accurate, and visually consistent.

Social Media Management

• Manage content across Pinterest, Instagram, Facebook, LinkedIn, and other relevant platforms.
• Upload imagery and create optimised titles, descriptions, tags, and metadata.
• Apply Pinterest SEO strategies to improve organic discovery and reach.
• Curate Pinterest boards in line with company's visual identity and project categories.
• Schedule and publish content across social platforms.
• Format captions, credits, tags, and mentions appropriately for each platform.
• Select suitable music for social content, following brand guidance.
• Maintain a consistent publishing schedule and ensure content reflects company's tone and visual direction.

Social Listening & Performance

• Monitor relevant trends, competitor activity, and audience behaviour.
• Analyse content performance and use insights to improve future content.
• Track key social and digital metrics and provide regular performance reporting.

Brand Management

• Apply company's brand guidelines across all digital content and assets.
• Maintain consistency in logo usage, typography, imagery, and other brand elements.
• Ensure all digital touchpoints reflect the overall company brand.

Content Creation

As the role develops, responsibilities may expand to include:

• Creating Instagram Reels and simple video content.
• Light graphic design and content formatting using established brand guidelines.

Qualifications

• 3+ years of experience in digital marketing, marketing coordination, communications, or a related role.
• Proven Shopify experience - essential.
• Experience with social media scheduling platforms such as Plannable, Later, or Hootsuite.
• Strong understanding of SEO for both written and visual content.
• Experience with Pinterest as a strategic marketing platform.
• Experience managing LinkedIn and other social media platforms.
• Experience using Canva and/or Adobe Creative Suite for light design work.
• Strong written English and the ability to create polished captions, product descriptions, metadata, and other digital copy.
• Familiarity with SEMrush and/or Google Analytics is an advantage.

Nice to Have

• Experience with ManyChat or similar chatbot platforms, including setup, flow building, and ongoing management.
• Familiarity with paid advertising across Meta and/or Google Ads.
• Basic video editing experience.