Digital Marketing Coordinator

Too Lost; Los Angeles (CA); Hybrid; USD 55,000 - 90,000; Full time

Benefits offered by this job

Health Insurance

Wellness Packages

Free Music Distribution

Paid Time Off

Events & Discounts

Flexible Schedule

401(k) Plan

Competitive Compensation

Job summary

Too Lost in Los Angeles is seeking a Digital Marketing Coordinator to plan, coordinate, and execute marketing initiatives for priority artists and releases. This hybrid role (4 days in office, 1 day work from home) reports to Too Lost’s Digital Marketing Manager and supports end-to-end campaigns.

You will help build audiences, monitor performance, draft release briefs, and stay on top of platform updates and analytics to optimize campaigns across social, DSPs, and music analytics tools.

Qualifications

• 2+ years of experience in Label Services and/or Digital Strategy.
• Familiarity with ad platform backends (Meta Ads Manager, TikTok Ads Manager, Google Ads).
• Familiarity with music analytics/streaming platforms (Spotify for Artists, Chartmetric, Soundcharts, or similar).
• Experience collaborating across departments.

Responsibilities

• Support paid media campaigns end-to-end: audience building, budget pacing, creative testing, and optimization.
• Monitor and report on campaign performance: streams, audience growth, engagement, ad spend efficiency.
• Support research and drafting for the Priority Artist Newsletter.
• Plan and co-host Digital Marketing Hotline (client-facing strategy meetings).
• Own weekly campaign performance reporting across digital platforms (including social media, DSPs, etc).
• Own the creation of release marketing briefs, consolidating all relevant release information for the team.
• Stay current on social platform updates and trends; review analytics to identify optimizations.
• Maintain tracking of digital budgets and project statuses to keep campaigns moving on schedule.

Skills

Digital marketing

Campaign management

Ad platform knowledge

Cross-functional collaboration

Communication

Tools

Meta Ads Manager

TikTok Ads Manager

Google Ads

Spotify for Artists

Job description

Too Lost is a music and technology company, providing SaaS solutions for independent music rights holders. Our distribution and publishing services deliver, monetize and protect songs across the globe for over 450,000+ musicians, record labels, studios, brands, investors, and platforms.

The Role

The Digital Marketing Coordinator at Too Lost supports the planning, coordination, and execution of marketing initiatives across our priority artists and releases. This role provides the research, resources, and day-to-day operational support needed to bring artist campaigns to market efficiently and maximize their potential for success. Based out of our Los Angeles office, this role will report directly to Too Lost’s Digital Marketing Manager and work on a hybrid schedule (4 days in office, 1 day work from home).

What You'll Be Doing

• Support paid media campaigns end-to-end: audience building, budget pacing, creative testing, and optimization in partnership with the Digital Marketing Lead.
• Monitor and report on campaign performance: streams, audience growth, engagement, ad spend efficiency.
• Support research and drafting for the Priority Artist Newsletter.
• Plan and co-host Digital Marketing Hotline (client-facing strategy meetings).
• Own weekly campaign performance reporting across digital platforms (including social media, DSPs, etc).
• Own the creation of release marketing briefs, consolidating all relevant release information for the team.
• Stay current on social platform updates and trends; regularly review artist insights and analytics to identify and recommend optimizations.
• Maintain tracking of digital budgets and project statuses to keep campaigns moving on schedule.
• Additional responsibilities and projects as assigned.

What We Are Looking For

• 2+ years of relevant work experience in Label Services and/or Digital Strategy
• Working familiarity with ad platform backends (Meta Ads Manager, TikTok Ads Manager, Google Ads); comfortable navigating campaign setup, targeting, and reporting.
• Familiarity with music analytics/streaming platforms (Spotify for Artists, Chartmetric, Soundcharts, or similar)
• Prior experience working cross functionally with other departments.
• Excellent written and verbal communication skills.
• The ability to maintain a positive attitude while corresponding and provide thorough responses.
• Organized and deadline-driven; comfortable managing multiple artist campaigns at once
• Strong organization and prioritization skills, especially in terms of internal documentation and cross-departmental comms.

Why Work at Too Lost

We invest in our team with comprehensive benefits designed to support your health, growth, and creativity.

• Health Insurance — Employer-provided health coverage via Anthem Blue Cross Blue Shield, plus Dental, Vision, and Life Insurance
• Wellness Packages — Up to $100/month toward gym memberships and wellness opportunities
• Free Music Distribution — A free Too Lost account with unlimited music distribution, for life
• Paid Time Off — Two weeks guaranteed PTO plus additional paid holidays
• Events & Discounts — Company-sponsored events and partner discounts
• Flexible Schedule — Flexible hours and remote roles available
• 401(k) Plan — Participation in our available 401(k) plans
• Competitive Compensation — Competitive base salaries with opportunities for commissions and bonuses

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

We believe in being upfront about compensation. The salary range listed is our anticipated range for this role, but where you land within it depends on your experience, skills, and what you bring to the table. We'll talk about compensation early in our process so we're all on the same page, and if there's a mismatch, we'd rather know sooner than later.