Digital Marketing Specialist

Q'Straint; Fort Lauderdale (FL); On-site; USD 65,000 - 90,000; Full time

Job summary

Q'Straint, Inc. is seeking a Digital Marketing Specialist to advance digital marketing, content storytelling, and customer engagement. You will manage social media, video content, email campaigns, and website content while collaborating with internal teams and external partners.

The role focuses on building brand awareness, training, product education, and sales enablement across multi-channel programs, with emphasis on performance analytics and campaign optimization.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Business Administration, or related field.
• 5-7 years of progressive experience in digital marketing, content strategy, brand marketing, or related disciplines.
• Experience developing and managing multi-channel marketing programs across social media, video, email, websites, digital advertising, content marketing, and customer engagement platforms.
• Demonstrated expertise in content strategy, content creation, social media management, digital storytelling, and performance analytics.
• Strong understanding of marketing automation, CRM systems, audience segmentation, nurture campaigns, email marketing, and campaign optimization.

Responsibilities

• Develop and manage social media strategy, content calendar, publishing schedule, and community engagement.
• Lead video content development, tutorials, customer stories, event content, and thought leadership assets.
• Plan and execute digital content campaigns for brand awareness, education, training, launches, partnerships, and growth.
• Oversee product content including photography, renderings, animations, demos, and asset libraries.
• Maintain digital asset management for accuracy and accessibility across the organization.
• Collaborate with internal teams and external partners to ensure content quality and consistency with brand messaging.
• Support advertising, trade shows, presentations, campaigns, and sales collateral.
• Develop, manage, and optimize email marketing, CRM segmentation, nurture campaigns, automated workflows, and customer journeys.
• Build advocacy, influencer, and community relationships across disability, mobility, and end-user networks.
• Maintain website content updates, landing pages, SEO initiatives, and digital experience improvements.
• Lead or support AI-related marketing initiatives to enhance content, workflow, and analytics.
• Track and report campaign performance and derive insights for optimization.
• Oversee content production timelines, budgets, vendors, approvals, and deliverables.

Skills

Social media strategy

Content strategy

Video production

Email marketing

CRM & automation

Campaign analytics

Brand storytelling

Vendor management

Content management

Education

Bachelor's degree or equivalent

Tools

Marketing automation platforms

CRM systems

SEO tools

Job description

In addition to offering competitive compensation and benefits package, Q'Straint is a family-oriented company providing a fast-pace, positive work environment to learn in and grow with.

Current Job Openings

Position:Digital Marketing Specialist

Location: Ft. Lauderdale, FL

Job Id:326

# of Openings:1

Q'Straint is the World Leader in Mobility Passenger Securement Systems. We are currently recruiting for a Digital Marketing Specialist.

The Digital Marketing Specialist is responsible for advancing Q'Straint's digital marketing, content, product storytelling, marketing automation, and customer engagement efforts. This role manages social media, video and digital content, product visuals, email campaigns, website content support, advocacy relationships, performance reporting, and emerging marketing initiatives in collaboration with internal stakeholders and external creative partners.

Responsibilities

• Develop and manage Q'Straint's social media strategy, content calendar, publishing schedule, channel monitoring, community engagement, and performance optimization.
• Manage the company's YouTube presence and lead video content development, including product tutorials, educational videos, customer stories, event content, lifestyle footage, and thought leadership content.
• Plan and execute digital content campaigns that support brand awareness, customer education, training, product launches, advocacy partnerships, sales enablement, and business growth.
• Lead product content management, including product photography, renderings, animations, demonstrations, image libraries, visual standards, and product content packages for all customer-facing channels.
• Maintain digital asset management processes to ensure assets are accurate, organized, current, accessible, and consistently used across the organization.
• Collaborate with internal teams and external creative partners to ensure product and marketing content is accurate, compelling, and aligned with company messaging.
• Support advertising, trade show creative, presentations, promotional campaigns, sales collateral, website content, design review, and brand consistency.
• Develop, manage, and optimize email marketing, CRM segmentation, nurture campaigns, automated workflows, customer journeys, and dealer, customer, end-user, and training communications.
• Build advocacy, influencer, customer champion, and community partner relationships within the disability, mobility, accessible transportation, dealer, and end-user communities.
• Support website content updates, landing pages, SEO/AEO initiatives, campaign content, product information, and digital experience improvements.
• Lead or support AI-related marketing initiatives that improve content development, workflow efficiency, search visibility, analytics, digital discoverability, and customer engagement.
• Track, analyze, and report campaign, content, social media, email, and digital performance metrics, using insights to recommend improvements and identify emerging marketing opportunities.
• Manage content production timelines, budgets, vendors, approvals, and deliverables using department project management processes.

Key Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Business Administration, or a related field; or an equivalent combination of education and professional experience.
• Minimum of 5-7 years of progressive experience in digital marketing, content strategy, brand marketing, communications, or related disciplines, with demonstrated success developing and executing integrated marketing campaigns.
• Experience developing and managing multi-channel marketing programs across social media, video, email, websites, digital advertising, content marketing, and customer engagement platforms.
• Demonstrated expertise in content strategy, content creation, social media management, digital storytelling, campaign development, and performance analytics.
• Strong understanding of marketing automation, CRM systems, audience segmentation, nurture campaigns, email marketing, and campaign optimization.
• Experience managing creative projects from concept through execution, including video production, photography, product content, creative vendors, agencies, budgets, and production schedules.
• Strong understanding of branding, visual storytelling, product marketing, and content governance, with the ability to maintain consistency across digital, print, video, website, advertising, and social media channels.