Digital Marketing & Content Specialist

FASTSIGNS #220101; Westerville (OH); Hybrid; USD 30,000 - 55,000; Part time

Job summary

FASTSIGNS Dublin & Westerville | BuildPro Sign Solutions is seeking a Digital Marketing & Content Specialist (Part-Time). The role focuses on owning our digital presence and telling compelling project stories to strengthen engagement and generate opportunities.

You’ll work hybrid or remote, with 8–12 hours weekly, developing content across platforms and coordinating campaigns. You’ll collaborate with sales, design, and production teams to showcase our breadth of services, including signage,

Qualifications

• 3+ years in digital marketing or social media management.
• Strong writing, storytelling, and visual content skills.
• Experience managing professional social accounts, especially LinkedIn.
• Familiarity with SEO fundamentals and website content management.

Responsibilities

• Develop content across LinkedIn, Facebook, Instagram and other platforms.
• Showcase projects, success stories, people and culture with photos, graphics, and videos.
• Maintain website content, galleries, and service information; boost search visibility.
• Keep Google Business Profiles current and support reviews.
• Coordinate targeted digital marketing campaigns to reach prospective customers.
• Collaborate with sales, design, production, and installation teams for stories and opportunities.
• Monitor engagement, website traffic, and inquiries; provide updates and insights.

Skills

Social media management

Content creation

Storytelling

SEO basics

Email marketing

Canva

Adobe CC

LinkedIn

Tools

Canva

Adobe Creative Cloud

HubSpot

Job description

Digital Marketing & Content Specialist

Part-Time | Contract / Freelance | Flexible Schedule

Company: FASTSIGNS Dublin & Westerville | BuildPro Sign Solutions

Location: Columbus, OH Preferred | Hybrid or Remote

About Us

FASTSIGNS Dublin & Westerville is a growing, multi-location visual communications company serving businesses throughout Central Ohio and beyond.

Our capabilities extend well beyond traditional signage and include business signs, fleet graphics, large-scale construction signage and wayfinding through our BuildPro Sign Solutions division, branded apparel, screen printing, and embroidery.

As we continue to grow, we’re looking for a creative, proactive, and results-oriented Digital Marketing & Content Specialist to strengthen our online presence, showcase our capabilities, and help turn digital engagement into new business opportunities.

About the Opportunity

We’re looking for more than someone to schedule social media posts.

We want someone who can take ownership of our digital content, bring fresh ideas, tell compelling stories about our projects and people, and consistently promote the breadth of what we do.

This is a hands-on, part-time contract opportunity for someone who enjoys both creativity and marketing, works independently, and understands how a strong digital presence can support business growth.

What You’ll Do

• Social Media Management: Develop and manage engaging content across LinkedIn, Facebook, Instagram, and other relevant platforms.
• Content Creation: Showcase completed projects, customer success stories, employee recognition, company culture, and new capabilities through photos, graphics, videos, and compelling written content.
• Website & Digital Presence: Maintain website content, project galleries, and service information while identifying opportunities to improve search visibility and customer engagement.
• Google Business Profiles: Keep our location profiles current, promote recent projects, and support customer review and online reputation initiatives.
• Digital Marketing Campaigns: Develop content and coordinate targeted campaigns that promote our services, reach prospective customers, and support lead generation.
• Content Coordination: Proactively work with our sales, design, production, and installation teams to collect project photos, stories, and marketing opportunities.
• Performance Tracking: Monitor digital following & engagement, website traffic, and customer inquiries, providing regular updates and recommendations for improvement.

What We’re Looking For

• 3+ years of experience in digital marketing, content creation, or social media management.
• Strong writing, storytelling, and visual content creation skills.
• Experience managing professional social media accounts, particularly LinkedIn.
• Proficiency with Canva, Adobe Creative Cloud, or similar tools.
• Familiarity with website content management, SEO fundamentals, Google Business Profiles, and email marketing.
• Strong organizational skills, attention to detail, and the ability to manage multiple projects.
• A self-starter who can independently identify opportunities, develop content, and follow through on execution.
• B2B marketing experience preferred, particularly in construction, manufacturing, or commercial services.
• Photography, videography, short-form video editing, and HubSpot experience are a plus.

Engagement Details

• Position Type: Part-time, independent contractor / freelance
• Hours: Approximately 8–12 hours per week initially
• Schedule: Flexible, with regular communication and agreed-upon deliverables
• Location: Columbus-area preferred; remote candidates considered
• Compensation: Based on experience and scope of work.
• Growth Opportunity: Potential for an ongoing relationship and expanded responsibilities, including support for other businesses under common ownership

We’re looking for someone who brings ideas, takes initiative, and can help build a digital presence that reflects the quality, expertise, and breadth of the work we do.