Digital Marketing & Content Specialist

Amero Foods Mfg corp

Laurel (MD)

On-site

USD 50,000 - 60,000

Full time

4 days ago
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Job summary

PastryStar is seeking a Marketing Specialist to plan, execute, and track marketing initiatives that strengthen the brand, promote clean-label ingredients, generate qualified leads, and support the sales team.

You will write engaging content, manage digital channels, support product launches, and coordinate catalog and website updates while collaborating with Sales, R&D, and external vendors to ensure accuracy and on-brand materials.

Qualifications

  • Strong writing, editing, proofreading, and communication skills to create clear marketing content.
  • Excellent attention to detail when reviewing product information, catalogs, and customer-facing materials.
  • Creative and organized with the ability to manage multiple projects and deadlines in a fast-paced environment.
  • Knowledge of digital marketing including SEO, email marketing, social media, and campaign tracking.
  • Ability to work independently while collaborating with Sales, R&D, and other partners.

Responsibilities

  • Develop, edit, and publish marketing content across blogs, newsletters, emails, social media, and sales materials.
  • Support SEO, digital advertising, email marketing, marketing automation, and lead-generation campaigns.
  • Maintain and update website content and product pages, catalogs, and marketing copy.
  • Collaborate with Sales, R&D, Customer Service, and vendors to ensure on-brand communications.
  • Plan and support tradeshows and customer events, including booth materials and lead tracking.

Skills

Content creation
Copywriting
SEO
Social media
Email marketing
Campaign tracking
CRM systems
Google Analytics
Google Ads
Canva
Adobe Creative Suite

Education

Bachelor's degree in Marketing or related field

Tools

CRM systems
Google Analytics
Google Ads
Canva
Adobe Creative Suite

Job description

PastryStar is seeking a Marketing Specialist to plan, execute, and track marketing initiatives that strengthen the brand, promote clean-label ingredients, generate qualified leads, and support the sales team.

You will write engaging content, manage digital channels, support product launches, and coordinate catalog and website updates while collaborating with Sales, R&D, and external vendors to ensure accuracy and on-brand materials.

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Day 1 health benefits
Employee stock purchase plan
401K employer matching
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