Digital Media and PR Coordinator

McLean & Potomac Dermatology and Skincare Center; McLean (VA); On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

401(k) retirement plan

Paid time off

Job summary

McLean & Potomac Dermatology and Skincare Center is seeking a creative Digital Media and PR Coordinator to lead marketing initiatives and strengthen brand growth in McLean, VA. This full-time, in-person role requires a two-year commitment and a hands-on approach to content across channels.

You will manage social platforms, craft engaging copy, produce multimedia content, nurture media relationships, and collaborate with internal teams to optimize landing pages and on-site messaging.

Qualifications

• Bachelor’s degree or 3–5 years of relevant work experience in marketing or communications.
• Strong written and verbal communication skills.
• Proficiency in content creation (photo, video, graphics) and copywriting.
• Experience managing social platforms and using analytics tools.

Responsibilities

• Create, edit, publish, and share engaging content across social media platforms including Instagram, TikTok, Facebook, Twitter, Pinterest, YouTube, and Snapchat
• Optimize company pages across platforms to enhance visibility and brand engagement
• Develop copy for social media, email marketing campaigns, and website content
• Collaborate with an external website team to update landing pages and on-site messaging
• Grow and engage social media audiences through strategic interaction and community building
• Nurture relationships with media contacts, customers, and referring providers through community outreach and cross-promotional efforts
• Manage and execute a monthly content calendar and schedule for timely campaigns
• Organize and maintain photo and video content libraries across internal servers
• Assist in writing and editing editorial content for external media features
• Monitor trends, platform updates, and best practices, providing actionable insights to optimize marketing strategies
• Analyze social media metrics and adjust strategies based on performance data
• Collaborate closely with internal departments, including front office, clinical teams, business development, and providers
• Design marketing collateral such as brochures, signage, mailers, and promotional cards

Skills

Social media management

Content creation

Photography

Videography

Graphic design

Copywriting

Media relations

Education

Bachelors degree in Communications/Marketing/PR or related field

Tools

Social analytics tools

Photo editing software

Video editing software

Job description

We are seeking a creative and experienced Digital Media and PR Coordinator to lead our marketing initiatives and support brand growth. The ideal candidate will be skilled in managing multiple social media platforms, producing engaging multimedia content (including photography, videography, and graphic design), crafting compelling copy, and fostering long-term relationships with media outlets and partners.

This is a full-time, in-person position based in McLean, VA, and requires a two-year commitment.

What You'll Do:

• Create, edit, publish, and share engaging content across social media platforms including Instagram, TikTok, Facebook, Twitter, Pinterest, YouTube, and Snapchat
• Optimize company pages across platforms to enhance visibility and brand engagement
• Develop copy for social media, email marketing campaigns, and website content
• Collaborate with an external website team to update landing pages and on-site messaging
• Grow and engage social media audiences through strategic interaction and community building
• Nurture relationships with media contacts, customers, and referring providers through community outreach and cross-promotional efforts
• Manage and execute a monthly content calendar and schedule for timely campaigns
• Organize and maintain photo and video content libraries across internal servers
• Assist in writing and editing editorial content for external media features
• Monitor trends, platform updates, and best practices, providing actionable insights to optimize marketing strategies
• Analyze social media metrics and adjust strategies based on performance data
• Collaborate closely with internal departments, including front office, clinical teams, business development, and providers
• Design marketing collateral such as brochures, signage, mailers, and promotional cards

What You'll Bring to the Team:

• Bachelor’s degree in Communications, Marketing, Public Relations, or a related field; or 3–5 years of relevant work experience
• Strong written and verbal communication skills
• Proficiency in content creation (photo, video, and graphic design)
• Proven experience managing social platforms and using social analytics tools
• Highly organized, self-motivated, with excellent attention to detail and a positive, proactive mindset

Benefits & Perks:

• Health, vision, and dental insurance
• 401(k) retirement plan
• Paid time off and holiday leave
• On-site free parking
• Generous employee discounts and complimentary cosmetic services