Digital Marketing & Communications Strategist

NJ PEDIATRIC NEUROSCIENCE INSTITUTE; Morristown (NJ); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

401(k)

401(k) matching

Dental insurance

Health insurance

Paid time off

Vision insurance

Job summary

NJ Pediatric Neuroscience Institute is seeking a Digital Marketing and Communications Specialist to craft and execute our digital strategy, elevate brand presence, and support patient growth. You will manage social platforms, website content, SEO, and digital advertising while upholding HIPAA standards and professional branding.

You will collaborate with physicians, leadership, IT, and partners to analyze metrics, optimize campaigns, and produce engaging content across formats.

Qualifications

• Bachelor's degree in Marketing or related field required.
• Master's degree or professional marketing certifications preferred.
• Minimum of 3 years in digital marketing, social media, brand/communications.
• Experience creating and executing campaigns across multiple platforms.
• Healthcare marketing experience preferred.

Responsibilities

• Develop and manage comprehensive digital marketing campaigns to drive patient referrals and growth.
• Oversee online reputation, respond to reviews, and coordinate with leadership.
• Create and maintain an annual digital marketing calendar aligned with strategies.
• Coordinate promotion of providers, programs, events across digital channels.
• Monitor analytics (traffic, rankings, conversions) and report monthly insights.
• Ensure HIPAA-compliant, accurate content consistent with branding.
• Capture high-quality photo/video content of providers and events.
• Collaborate with IT and physicians on Google Business profiles and reports.
• Stay current with social media trends and digital tools.
• Provide regular social media performance reports and actionable improvements.

Skills

Digital marketing

Social media management

Brand development

Content creation

SEO

Google Analytics

Google Ads

HubSpot

Meta Blueprint

Communication skills

Education

Bachelor's degree in Marketing or related field

Master's degree or professional marketing certifications

Tools

Google Analytics

Google Ads

HubSpot

Meta Blueprint

Job description

NJ Pediatric Neuroscience Institute is seeking a Digital Marketing and Communications Specialist to craft and execute our digital strategy, elevate brand presence, and support patient growth. You will manage social platforms, website content, SEO, and digital advertising while upholding HIPAA standards and professional branding.

You will collaborate with physicians, leadership, IT, and partners to analyze metrics, optimize campaigns, and produce engaging content across formats.