Digital Marketing & Communications Specialist

AptarGroup, Inc.; Orlando (FL); Remote; USD 50,000 - 90,000; Full time

Job summary

An innovative company is seeking a dynamic Digital Marketing & Communications Specialist to join a vibrant team. This role involves developing and executing marketing campaigns, managing social media, and collaborating with various departments to enhance brand messaging. You'll have the opportunity to leverage cutting-edge tools and strategies to make a real impact on health and wellness. If you're a proactive self-starter with a passion for digital marketing, this is your chance to thrive in a supportive and diverse work environment that values creativity and collaboration.

Benefits

Remote Work Opportunity

Comprehensive Benefits

401k

Health Insurance

Dental Insurance

Vision Insurance

Development and Training

Community Engagement

Qualifications

• 4+ years in strategic marketing and advertising campaigns.
• Strong attention to detail and excellent writing skills.
• Experience with digital marketing and CRM platforms.

Responsibilities

• Develop and execute integrated marketing campaigns.
• Manage social media channels and email communications.
• Coordinate with departments for timely marketing activities.

Skills

Digital Marketing

Project Management

Social Media Management

Copywriting

SEO/SEM

CRM

Content Creation

Event Planning

Interpersonal Skills

Education

Bachelor's Degree in Marketing

Tools

HubSpot

Microsoft Office

Job description

Digital Marketing & Communications Specialist

Improving Health through Science and Technology. At Noble, an AptarPharma company, we specialize in Drug Delivery offering Innovative Devices, Services, and Solutions focused on the Patient Experience. Aptar Pharma, part of Aptar Group, is a global leader in dispensing systems for the packaging industry. We have been setting the standard in drug delivery for decades, providing health technology solutions and services that include human factors/user experience to enable effective patient treatment. Be Aptar!

Are you ready to take your career to the next level? We have an incredible opportunity for a dynamic Digital Marketing & Communications Specialist to join our vibrant Marketing & Communications team. If you're looking for a meaningful career where you can showcase your skills, collaborate with a fantastic team, and make a real difference in the lives and health of many, Noble, an Aptar Pharma North America Company, is your next big move!

What You Will Do at Noble

The Digital Marketing Communications Specialist III will work with the Marketing Manager and Director of Marketing & Communications to develop and execute the overall marcom plan, integrated marketing campaigns, and projects for brand and sales initiatives. Responsibilities include organizing and executing marketing efforts such as multimedia executions, leveraging AI, print ads, digital campaigns, social media, website updates, tradeshows, PR, collateral, presentations, webinars, and ABM development, ensuring all projects are delivered on scope, on time, and with high quality.

As a Digital Marketing & Communications Specialist, you will

• Act as liaison between Noble Marketing Department and Aptar Pharma Operational Marketing Department to ensure messaging, strategy, deadlines, and corporate requirements are met.
• Manage the implementation of marketing email communications, including copywriting, editing, building emails in CRM, creating targeted groups, and tracking campaigns.
• Manage Noble's social media channels, including planning, copywriting, scheduling, audience analysis, and tracking.
• Collaborate with the Graphic Design team for promotional content, acting as an ad copywriter and editor.
• Support leadership and business teams in crafting impactful messages and value propositions for different buyer personas.
• Manage relationships with industry publications and track ad delivery.
• Coordinate with external PR firms for messaging, press releases, and content.
• Oversee website development, SEO, and content updates, including creating new web pages and auditing existing content.
• Monitor website performance and engagement metrics for strategy improvement.
• Handle lead qualification and routing, tracking inbound leads, and supporting sales efforts.
• Identify and develop editorial content such as thought leadership articles and white papers with SMEs and agencies.
• Ensure all collateral aligns with brand guidelines and is error-free.
• Support tradeshow messaging and collateral creation.
• Coordinate with departments to ensure timely marketing activities.
• Research new publication, tradeshow, and communication opportunities.
• Stay updated on marketing trends and best practices.
• Contribute positively to the marketing team through proactive problem-solving and creative ideas.

What Noble is looking for!

• Bachelor's degree in marketing, communications, journalism, advertising, or related field.
• 4+ years of experience in strategic marketing/advertising campaigns.
• Experience with tradeshows and event planning.
• Proactive, motivated self-starter with strong project management skills.
• Attention to detail and excellent writing, editing, and proofreading skills, with knowledge of AP style.
• Experience in digital marketing, CRM, SEO/SEM, social media, and marketing automation platforms like HubSpot.
• Proficiency in Microsoft Office applications.
• Experience using AI in content creation.
• Strong interpersonal skills and adaptability to different cultures and environments.

What We Offer

• Diverse, value-based work environment.
• Remote work opportunity.
• Development and training through our corporate university and Horizon Learning.
• Competitive salary and bonuses.
• Community engagement.
• Comprehensive benefits including 401k, health, dental, vision, and more.

Physical Demands and Work Environment

• Mental: High concentration required for report analysis (~50%).
• Physical: Sitting most of the time, some walking, lifting up to 15 lbs.
• Manual Dexterity: Use of hands for operating equipment and recording information.
• Auditory: Ability to hear instructions and communicate effectively.
• Visual: Reading and operating office equipment.
• Environment: Office setting with moderate noise, climate-controlled.

BE YOU, BE APTAR!

Aptar is an Equal Employment Opportunity (EEO) employer. We value diversity and welcome applications from all backgrounds, regardless of age, sex, disability, sexual orientation, race, religion, or belief. We are committed to providing equal employment opportunities to all qualified applicants.

Noble, an Aptar Pharma Company
121 S. Orange Ave Suite 1070N
Orlando, FL 32801

www.aptar.com

Improving Health through Science and Technology!