Marketing Communications Specialist I

IGT; Las Vegas (NV); Remote; USD 39,000 - 104,000; Full time

Job summary

Join a forward-thinking company as part of their dynamic PlaySports team, where you will manage engaging content for a leading B2B sports betting platform. This remote position allows you to leverage your creativity and data-driven marketing skills to enhance user acquisition and drive results. Collaborate with a passionate team, develop innovative strategies, and immerse yourself in the exciting world of sports betting. With a focus on excellence and a commitment to diversity, this role offers a unique opportunity to make a significant impact in a rapidly evolving industry.

Benefits

401(k) Savings Plan with Company Contributions

Health Insurance

Dental Insurance

Vision Insurance

Tuition Reimbursement

Paid Time Off

Wellness Programs

Identity Theft Insurance

Qualifications

• Experience in consumer-facing marketing and promotions.
• Strong skills in relationship marketing and campaign management.

Responsibilities

• Manage content for customer-facing applications.
• Collaborate with the content team to enhance user engagement.
• Propose improvements to content strategy.

Skills

CRM Campaign Management

Performance Marketing

Data-Driven Marketing

Time Management

Interpersonal Skills

Education

Bachelor's Degree in Marketing or Related Field

Job description

IGT (NYSE:IGT) is a global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Lotteries and Gaming Machines to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivaled gaming experiences that engage players and drive growth. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has approximately 10,500 employees. For more information, please visitwww.igt.com.

Overview

IGT PlayDigital is excited to present the opportunity to join our PlaySports team, which has the most successful B2B sports betting platform offering in the US. We are pursuing a long-term vision to bring premier full-service sports betting solutions to every casino, in every state and tribal territory of the US by using IGT’s assets in this diverse marketplace, including our deep customer relationships, coast-to-coast licensing and our outstanding global resources, experience and technical capabilities.

You will be able to craft compelling propositions and editorial to engage and attract users to our US Sports-Betting application.The candidate should be comfortable with creating User Acquisition centered content as well as working with numbers, and use data to drive decision making to decide on content themes and editorial angles.

WHAT YOU'LL DO:

• Manage content of customer facing apps and screens
• Collaboration with content team
• Configuring IGT systems back-end
• Monitor exposure and effectiveness
• Dissemination of sport content sheets
• Propose content strategy improvements
• Connect with customers via established live channels
• Collaborate with new customers to develop launch plan
• Additional input of marketing concepts, and layout of sporting information
• Advise customer when adding relevant new content to the app and customer facing screens
• Participate in team meetings and contribute to team strategy roadmap
• Perform any other duties given by Head of the book

Work Location:
This is a remote from home position in the U.S. but you must be able to obtain a Nevada Gaming license.

Requirements

ABOUT YOU:

• Immersion with core concepts and tasks in relationship marketing (creation and management of CRM campaigns), performance marketing (such as targeting, optimization, segmentation)
• Ability to demonstrate creativity and passion for excellence in driving positive returns for promotional and marketing activities
• Curiosity about and enthusiasm for Sports and Sports Betting is valuable but not crucial
• Excellent time-management skills yet agile and able to work in a constantly evolving environment
• Outgoing, positive, and forward thinking
• Unbeatable interpersonal andorganizational skills
• Excitement to immerse yourself in a hard-working environment as part of a small, but fast growing team
• Must be able to acquire a NV Gaming License
• Proven capabilities and experience in data-driven consumer-facing marketing and promotions, in any relevant sector

Keys to Success

•Building collaborative relationships
• Decision making
• Drive results
• Foster innovation
• Personal energy
• Self-leadership

#LI-CK1
#LI-REMOTE

IGT is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged. IGT is an equal opportunity employer. We provide equal opportunities without regard to sex, race, color, religion, age, national origin or ancestry, disability, veteran status, sexual orientation, genetic information, gender identity or expression, and any other personal attributes protected by federal, state, or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted.

At IGT, we consider a wide range of factors in determining compensation, including background, skills, experience, and work location. These factors can cause your compensation to vary. The estimated starting compensation range is $39,848-$103,002. The actual pay offered may end up being higher or lower. The Company will comply with all local pay requirements and collective bargaining agreements, where applicable.

Base pay is only one part of our Total Rewards program. Sales roles may be eligible for commission payments, while other roles are eligible for discretionary bonuses . In addition, we offer employees a 401(k) Savings Plan with Company contributions, health, dental, and vision insurance, life, accident, and disability insurance, tuition reimbursement, paid time off, wellness programs, and identity theft insurance. Note: programs are subject to eligibility requirements.

All IGT employees have a role in information security. Annual training will be assigned and required as appropriate.

IGT (NYSE: IGT) is the global leader in gaming. For more information, please visitwww.igt.com.