Digital Marketing Channel Manager, Affiliate and Creator/Influencer

Headway; United States; Remote; USD 90,000 - 140,000; Full time

Benefits offered by this job

Medical benefits

Dental and vision

401(k) match

Carrot Fertility reimbursement

Parental leave

Job summary

Headway is hiring a Channel Manager for Affiliate and Creator/Influencers within the Patient Growth Marketing team. You will drive placement on paid listicles, secure organic placements, and test sponsorships with relevant creators to scale the channel and optimize CAC.

You will build a comprehensive influencer program, manage contracts and payouts in Impact, and partner with Brand to keep partnerships on-brand while delivering measurable incrementality across channels.

Qualifications

• Hands-on experience running affiliate, listicle, and creator or influencer programs, including on platforms like Impact.
• Own both scale and efficiency, and know how to grow volume while holding CAC.
• Understand incrementality and have clever ways to measure it in channels that are hard to measure.
• Build relationships and keep publishers, creators, and partners strong over time.
• Care about brand and keep partners on brand while letting creators sound like themselves.
• Nice to have: partnerships experience in healthcare or other regulated categories.

Responsibilities

• Get Headway live on all relevant paid listicles, and negotiate placement, rank, and terms.
• Earn spots in organic listicles through outreach, PR, and strong publisher relationships.
• Find and test sponsorships with high contextual relevance, such as mental health podcasts, newsletters, and communities.
• Build and manage our creator and influencer program through Impact, from sourcing and contracts to briefs and payouts.
• Partner with our Brand team so every partner and creator respects our brand guidelines and healthcare claims rules.
• Grow the channel against scale and CAC goals together, and find clever ways to measure its incrementality.

Skills

Affiliate marketing programs

Creator/influencer partnerships

Relationship management

Performance marketing

Tools

Impact

Job description

1 in 4 people in the US have a treatable mental health condition, but most providers don't accept insurance, making therapy too expensive for most people. Headway’s mission is to fix this by building a new mental healthcare system everyone can access. We started by solving the biggest barrier to care: insurance. The admin work - credentialing, claims, payment reconciliation - is a nightmare. We've automated that.

But we're going further. Over 90,000 providers across all 50 states run their practice on our software, serving over 2.6 million patients. We are building the best tools for therapists to run their entire practice, reimagining the experience of finding a therapist, and investing in the platform foundations to enable this at scale, and building much of it with AI. We aren't just a billing layer; we are becoming the platform where care actually happens.

We're a Series D company with $325M+ in funding (a16z, Accel, Spark Capital, etc.), looking for exceptional people to help us achieve this mission. We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.

About the Team & Role

Headway's Patient Growth Marketing team helps people find affordable, in-network mental health care. We're hiring a Channel Manager for Affiliate and Creator/Influencers to make sure Headway shows up wherever people compare therapy options and hear from voices they trust. You'll get Headway live on paid listicles, earn spots in organic listicles, explore sponsorships that fit our mission, and build our creator and influencer program through Impact, working closely with our Brand team. You'll own both the scale and the cost of the channel, find clever ways to measure what's truly incremental, and build partner relationships that grow stronger over time.

You Will

• Get Headway live on all relevant paid listicles, and negotiate placement, rank, and terms

• Earn spots in organic listicles through outreach, PR, and strong publisher relationships

• Find and test sponsorships with high contextual relevance, such as mental health podcasts, newsletters, and communities

• Build and manage our creator and influencer program through Impact, from sourcing and contracts to briefs and payouts

• Partner with our Brand team so every partner and creator respects our brand guidelines and healthcare claims rules

• Grow the channel against scale and CAC goals together, and find clever ways to measure its incrementality

You’d be a great fit if…

• You have hands-on experience running affiliate, listicle, and creator or influencer programs, including on platforms like Impact

• You own both scale and efficiency, and you know how to grow volume while holding CAC

• You understand incrementality and have clever ways to measure it in channels that are hard to measure

• You're great at building relationships and keeping them strong over time with publishers, creators, and partners

• You care about brand and know how to keep partners on brand while letting creators sound like themselves

• Nice to have: partnerships experience in healthcare or other regulated categories

Comprehensive benefits:

Medical, dental, vision, HSA/FSA, 401(k) including match for 2027!, Carrot Fertility reimbursement, and paid parental, medical and caregiver leave.

We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience. Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview.

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