Digital Marketing Channel Manager, Affiliate and Creator/Influencer

Headway; Oregon; Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

HSA/FSA

401(k) including match 2027

Fertility reimbursement

Parental leave

Caregiver leave

Job summary

Headway is hiring a Channel Manager for Affiliate and Creator/Influencers to ensure Headway appears where people compare therapy options and hear trusted voices. You will oversee paid listicles, organic placements, and creator partnerships to scale marketing impact.

You’ll own both scale and efficiency, measure incrementality in complex channels, and build strong publisher relationships to drive CAC-friendly growth while protecting our brand.

Qualifications

• Hands-on experience running affiliate, listicle, and creator/influencer programs, including on platforms like Impact.
• Owns scale and efficiency, and knows how to grow volume while controlling CAC.
• Understands incrementality and how to measure it in hard-to-measure channels.
• Excellent at building and maintaining relationships with publishers, creators, and partners.
• Careful about brand; ensures partners stay on-brand while letting creators sound authentic.

Responsibilities

• Get Headway live on relevant paid listicles, negotiate placement, rank, and terms.
• Earn spots in organic listicles through outreach, PR, and publisher relationships.
• Find and test sponsorships with high contextual relevance (mental health podcasts, newsletters, communities).
• Build and manage creator/influencer program through Impact, from sourcing to briefs and payouts.
• Partner with Brand team to ensure consistency with brand guidelines and healthcare claims rules.
• Grow the channel to meet scale and CAC goals, measuring incrementality.

Skills

Affiliate marketing

Listicle campaigns

Creator/influencer programs

CAC management

Incrementality measurement

Publisher relationships

Brand alignment

Tools

Impact

Job description

1 in 4 people in the US have a treatable mental health condition, but most providers don't accept insurance, making therapy too expensive for most people.

Headway’s mission is to fix this by building a new mental healthcare system everyone can access.

We started by solving the biggest barrier to care: insurance. The admin work - credentialing, claims, payment reconciliation - is a nightmare. We've automated that.But we're going further. Over 90,000 providers across all 50 states run their practice on our software, serving over 2.6 million patients. We are building the best tools for therapists to run their entire practice, reimagining the experience of finding a therapist, and investing in the platform foundations to enable this at scale, and building much of it with AI. We aren't just a billing layer; we are becoming the platform where care actually happens.

We're a Series D company with $325M+ in funding (a16z, Accel, Spark Capital, etc.), looking for exceptional people to help us achieve this mission. We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.

About the Team & Role

Headway's Patient Growth Marketing team helps people find affordable, in-network mental health care. We're hiring a Channel Manager for Affiliate and Creator/Influencers to make sure Headway shows up wherever people compare therapy options and hear from voices they trust.

You’ll get Headway live on paid listicles, earn spots in organic listicles, explore sponsorships that fit our mission, and build our creator and influencer program through Impact, working closely with our Brand team.

You’ll own both the scale and the cost of the channel, find clever ways to measure what's truly incremental, and build partner relationships that grow stronger over time.

You Will

• Get Headway live on all relevant paid listicles, and negotiate placement, rank, and terms
• Earn spots in organic listicles through outreach, PR, and strong publisher relationships
• Find and test sponsorships with high contextual relevance, such as mental health podcasts, newsletters, and communities
• Build and manage our creator and influencer program through Impact, from sourcing and contracts to briefs and payouts
• Partner with our Brand team so every partner and creator respects our brand guidelines and healthcare claims rules
• Grow the channel against scale and CAC goals together, and find clever ways to measure its incrementality

You’d be a great fit if…

• You have hands-on experience running affiliate, listicle, and creator or influencer programs, including on platforms like Impact
• You own both scale and efficiency, and you know how to grow volume while holding CAC
• You understand incrementality and have clever ways to measure it in channels that are hard to measure
• You're great at building relationships and keeping them strong over time with publishers, creators, and partners
• You care about brand and know how to keep partners on brand while letting creators sound like themselves

Nice to have:

• partnerships experience in healthcare or other regulated categories

Comprehensive benefits:

• Medical, dental, vision, HSA/FSA, 401(k) including match for 2027!, Carrot Fertility reimbursement, and paid parental, medical and caregiver leave.

We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience.

Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview.

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