Digital Marketing Channel Manager, Social & Premium Video

Headway; San Francisco (CA); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

HSA/FSA

401(k) match

Carrot Fertility reimbursement

Parental leave

Caregiver leave

Job summary

Headway is seeking a Digital Marketing Channel Manager for Paid Social & Premium Video to own Meta ads and premium video campaigns. You will be AI-native, building AI workflows to accelerate channel work and guide creative testing with our internal teams.

You will report to the Director of Patient Growth Marketing and lead strategy, budget, buying, optimization, and measurement for scalable CAC-friendly growth in a mission-driven, fast-growing healthcare tech company.

Qualifications

• Experience managing Meta ad budgets of $50M+ per year.
• Prefer an IC able to make big impact without a team.
• Demonstrated AI processes or agents that improved work speed or outcomes.
• Creative thinker with performance-first mindset and brand protection.
• Strong data, measurement, attribution, and MMM understanding.

Responsibilities

• Own paid social strategy, budget, buying, optimization, and scaling.
• Launch and scale premium video campaigns (OLV/CTV).
• Lead creative testing with internal and external teams; shape briefs.
• Build AI and agent workflows to automate channel work (variation, builds, QA, pacing, reporting).
• Design incrementality tests and translate results into decisions.
• Share learnings and AI playbooks to raise the bar.

Skills

Budget management

IC role

AI-native workflows

Creative testing

Data-driven

Tools

Meta Ads Manager

AI tools

Premium Video tools

Job description

1 in 4 people in the US have a treatable mental health condition, but most providers don't accept insurance, making therapy too expensive for most people. Headway’s mission is to fix this by building a new mental healthcare system everyone can access. We started by solving the biggest barrier to care: insurance. The admin work - credentialing, claims, payment reconciliation - is a nightmare. We've automated that.

But we're going further. Over 90,000 providers across all 50 states run their practice on our software, serving over 2.6 million patients. We are building the best tools for therapists to run their entire practice, reimagining the experience of finding a therapist, and investing in the platform foundations to enable this at scale, and building much of it with AI. We aren't just a billing layer; we are becoming the platform where care actually happens.

We're a Series D company with $325M+ in funding (a16z, Accel, Spark Capital, etc.), looking for exceptional people to help us achieve this mission. We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.

About the Team & Role

Headway's Patient Growth Marketing team helps people find affordable, in-network mental health care. Paid marketing is a major driver of how new patients find Headway, and we are building paid social and premium video (OLV/CTV) into scaled, efficient growth engines. As our Digital Marketing Channel Manager for Paid Social & Premium Video, you will be the senior, hands-on owner of these channels. You will also be AI-native at your core, using AI and AI agents to do the work that would traditionally take a full team. You will report to the Director of Patient Growth Marketing.

You Will

• Own paid social (Meta) end to end: strategy, budget, buying, optimization, and scaling to efficient CAC

• Launch and scale premium video (OLV and CTV), from test design through scaled, measurable programs

• Lead creative strategy and testing with our internal Creative team, external agencies, and Product Marketing: shape concepts, write sharp briefs, and know what great looks like

• Build AI and agent workflows that automate and speed up channel work: creative variation, campaign builds, QA and pacing, reporting, and insights

• Design incrementality tests (holdouts, geo tests) and turn results into clear budget and creative decisions

• Share learnings and AI playbooks that raise the bar across Patient Growth

You’d be a great fit if…

• You have experience managing Meta ad budgets of $50M+ per year

• You want to be an IC: you love being in the accounts and building, and you do not need a team under you to have big impact

• You are AI-native, with concrete examples of AI processes or agents you have built yourself or with help, that changed how work gets done

• You have great taste: you are a creative thinker who brings a performance-first mindset while protecting the brand

• You are rigorous with data and measurement, and comfortable with incrementality, attribution, and MMM trade-offs

• Nice to have: healthcare or regulated-category advertising experience

Comprehensive benefits:

Medical, dental, vision, HSA/FSA, 401(k) including match for 2027!, Carrot Fertility reimbursement, and paid parental, medical and caregiver leave.

We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience. Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview.