Digital Marketing Campaign Coordinator

Rogers Sporting Goods; Kansas City (MO); Sur place; USD 70 000 - 90 000; Plein temps

Résumé du poste

Rogers Sporting Goods is seeking a Digital Marketing Campaign Coordinator to lead multi-channel campaigns across Google Ads, email, SMS, and on-site creative. You will work closely with internal teams and designers to execute campaigns from concept through launch in an on-site role.

The ideal candidate brings 3+ years in digital marketing, hands-on experience with Google Ads, Klaviyo, and Attentive, and a data-driven mindset for ROAS optimization across ecommerce channels.

Qualifications

• 3+ years of digital marketing or campaign management experience.
• Proficiency with Google Ads, Meta Business Suite, TikTok Ads, Klaviyo, and Attentive.
• Strong understanding of ecommerce marketing funnels and ROAS optimization.

Responsabilités

• Plan, manage, and execute integrated marketing campaigns across multiple channels.
• Coordinate messaging and timing across paid media, email, SMS, and on-site creative.
• Ensure banners and on-site assets align with active campaigns and brand guidelines.
• Develop campaign calendars and monitor performance to optimize ROAS and engagement.
• Collaborate with ecommerce and merchandising teams on promotions and product focus.

Connaissances

Digital marketing

Campaign management

Outils

Google Ads

Meta Business Suite

TikTok Ads

Klaviyo

Attentive

Description du poste

Job Description

Job Description

** About the Role**

Rogers Sporting Goods is seeking a Digital Marketing Campaign Coordinator to lead and coordinate multi-channel marketing campaigns across digital platforms. This role is responsible for ensuring all campaigns are aligned across paid media, email, SMS, and on-site creative to drive performance and deliver a consistent brand experience.

You will work cross-functionally with our internal team and graphic designers to execute campaigns from concept through launch. This is an on-site role.

** Key Responsibilities**

• Plan, manage, and execute integrated marketing campaigns across:
• * Google Ads (Search, Shopping, YouTube)
  • Meta Ads (Facebook & Instagram)
  • TikTok Ads
  • Email marketing (Klaviyo)
  • SMS marketing (Attentive)
• Coordinate campaign messaging and timing across all channels
• Ensure website banners and on-site creative align with active campaigns
• Work closely with graphic designers to deliver assets on time and on brand
• Develop and manage campaign calendars and timelines
• Monitor performance and optimize campaigns for ROAS, conversion, and engagement
• Collaborate with e-commerce and merchandising teams on promotions and product focus
• Maintain consistency in brand voice, visuals, and offer structure

** Qualifications**

• 3+ years experience in digital marketing or campaign management
• Hands-on experience with:
• * Google Ads
  • Meta Business Suite
  • TikTok Ads
  • Klaviyo (email flows & campaigns)
  • Attentive (SMS marketing)
• Strong understanding of e-commerce marketing funnels
• Experience coordinating with design/creative teams
• Highly organized with the ability to manage multiple campaigns simultaneously
• Data-driven mindset with ability to interpret performance metrics
• Strong communication and project management skills

** Preferred Experience**

• Experience in outdoor, hunting, or sporting goods industry
• Familiarity with Shopify, BigCommerce, or similar platforms
• Basic understanding of creative direction and ad design best practices

** What You’ll Do Well**

• Keep campaigns organized, aligned, and on schedule
• Ensure all channels are working together—not independently
• Bridge the gap between marketing strategy and creative execution