Digital marketing & Branding expert

Bloom Matrix; Indiana; On-site; USD 1,800 - 2,400; Full time

Job summary

Bloom Matrix is looking for a Digital Media & Branding Expert to own and elevate the brand’s digital presence. You will create content that captures attention, builds trust, and drives engagement across multiple platforms, beyond simple posting.

You will ideate, script, and craft content, understand the audience, and continuously improve the brand’s digital footprint. Collaboration with designers and editors will be essential for higher production needs.

Qualifications

• Strong content creation ability is essential.
• Ability to write engaging hooks, captions and short-form scripts.
• Excellent understanding of social media content, trends and audience behaviour.

Responsibilities

• Take end-to-end ownership of our digital media and brand presence.
• Develop fresh and engaging content ideas for platforms like Instagram, Facebook, YouTube and LinkedIn.
• Create content concepts for Reels, Shorts, posts, stories, carousels and campaigns.
• Write hooks, captions, scripts, headlines and promotional content.
• Plan and maintain a consistent weekly and monthly content calendar.
• Coordinate with designers and editors when advanced production is required.

Skills

Content creation

Branding understanding

Independent planning

Social media strategy

Tools

Canva

CapCut

Job description

Digital Media & Branding Expert

Salary: ₹15,000 – ₹20,000/month Experience: 0–2 years

We are looking for a creative, proactive and accountable Digital Media & Branding Expert who can take ownership of our brand’s digital presence and create content that gets attention, builds trust and drives engagement.

This is not just a social media posting role. We are looking for someone who can think of content, create content, understand the audience and continuously improve the brand’s digital presence.

Key Responsibilities

• Take end-to-end ownership of our digital media and brand presence.
• Develop fresh and engaging content ideas for Instagram, Facebook, YouTube, LinkedIn and other platforms.
• Create content concepts for Reels, Shorts, posts, stories, carousels and campaigns.
• Write strong hooks, captions, scripts, headlines and promotional content.
• Understand our target audience and create content that connects with them.
• Identify trending topics, formats, sounds and content opportunities relevant to the brand.
• Plan and maintain a consistent weekly and monthly content calendar.
• Create basic creatives using Canva and edit short-form videos using CapCut or similar tools.
• Coordinate with designers, video editors and other team members when advanced production is required.
• Maintain consistency in brand identity, tone, messaging and visual style across platforms.
• Manage publishing, scheduling and audience engagement.
• Study competitor content and identify opportunities to differentiate our brand.
• Track reach, views, engagement, followers and content performance.
• Analyse what content works and continuously improve future content based on results.
• Support digital campaigns, product promotions and brand-building activities.
• Take initiative to experiment with new content formats and creative ideas.

What We Expect

• Strong content creation ability is essential.
• You should be able to come up with ideas rather than simply execute instructions.
• Excellent understanding of social media content, trends and audience behaviour.
• Ability to write engaging hooks, captions and short-form scripts.
• Good visual sense and understanding of branding.
• Basic knowledge of Canva, CapCut or similar tools.
• Ability to independently plan and execute content from idea → creation → publishing → performance analysis.
• Willingness to learn, experiment and try new approaches.
• Strong sense of responsibility and attention to deadlines.
• Ability to work independently without constant follow-up.
• Ownership mindset: if something is assigned to you, you are expected to take responsibility for getting it done.

Most Important

We are looking for someone who can create, not just post.

Someone who sees an opportunity and thinks:

What content can we create from this?

• Someone who can turn an idea into a hook, script, creative, reel or campaign and take it all the way to execution.
• We are looking for a Digital Media & Branding Expert who takes ownership of the brand—not someone who waits for instructions.
• Job Type: Full-time
• Pay: ₹15,000.00 - ₹20,000.00 per month
• Work Location: In person