Admin and Social Media Specialist

Intogreat Solutions; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

Intogreat Solutions is seeking a skilled content creator and video editor to produce engaging content across organic social media, founder-led content and paid advertising. You’ll craft short-form videos, tweaked for hooks, pacing and retention, with a strong visual eye and attention to detail.

You’ll transform raw founder, team, lifestyle and product footage into polished content, and design variations for testing across Instagram, Facebook, TikTok and other channels.

Qualifications

• Experience creating content for e-commerce or DTC brands.
• Excellent short-form video editing skills.
• Strong experience using CapCut or similar video editing software.
• Demonstrated experience creating content for Instagram, Facebook and/or TikTok.

Responsibilities

• Edit short-form video content for Instagram, Facebook, TikTok and other digital channels
• Turn raw founder, team, lifestyle, product and behind-the-scenes footage into polished, engaging content
• Create founder-led content using supplied footage, imagery, scripts, voiceovers and creative direction
• Edit UGC and customer content into engaging social and paid advertising creative
• Create Reels, short-form videos, carousels, static graphics and other social content
• Identify strong hooks, first frames and opening moments to maximise attention and retention
• Understand pacing, storytelling, transitions, captions, audio and visual hierarchy
• Repurpose existing footage into multiple pieces of creative
• Create variations of successful content concepts for testing
• Stay up to date with emerging social media trends, formats and editing styles
• Create paidadvertising creative for Meta across video, static and carousel formats
• Edit UGC and other video content specifically for performance marketing
• Create multiple creative variations using different hooks, messaging, imagery and formats
• Understand the difference between organic social content and performance-focused advertising
• Work with the marketing team to refine and iterate creative based on performance
• Create content with attention, engagement and conversion in mind
• Design social media carousels and static content
• Create website banners, campaign graphics and other digital marketing assets
• Work within established brand guidelines
• Maintain visual consistency across multiple brands and content channels
• Create supporting graphics for email marketing and digital campaigns where required

Skills

Short-form video editing

CapCut

Instagram content

TikTok content

Storytelling

Visual eye

English writing

Canva

Canva skills

Tools

CapCut

Canva

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Job description

Role Overview

This role is primarily focused on creating engaging,high-performing content across organic social media, founder-led content andpaid advertising.

The right person will have an excellent understanding ofwhat makes people stop scrolling, watch, engage and click. They will be highlyskilled in short-form video editing, have a strong visual eye and understandhow small details such as pacing, hooks, first frames, captions and timing cansignificantly impact content performance.

Graphic design experience would also be highly regarded,particularly across print, digital and packaging design, however this issecondary to exceptional content creation and video editing ability.

Key Responsibilities

Content Creation & Video Editing

• Edit short-form video content for Instagram, Facebook,TikTok and other digital channels
• Turn raw founder, team, lifestyle, product andbehind-the-scenes footage into polished, engaging content
• Create founder-led content using supplied footage, imagery,scripts, voiceovers and creative direction
• Edit UGC and customer content into engaging social and paidadvertising creative
• Create Reels, short-form videos, carousels, static graphicsand other social content
• Identify strong hooks, first frames and opening moments tomaximise attention and retention
• Understand pacing, storytelling, transitions, captions,audio and visual hierarchy
• Repurpose existing footage into multiple pieces ofcreative
• Create variations of successful content concepts fortesting
• Stay up to date with emerging social media trends, formatsand editing styles

Performance MarketingCreative

• Create paidadvertising creative for Meta across video, static and carousel formats
• Edit UGC andother video content specifically for performance marketing
• Createmultiple creative variations using different hooks, messaging, imagery andformats
• Understandthe difference between organic social content and performance-focusedadvertising
• Work with themarketing team to refine and iterate creative based on performance
• Createcontent with attention, engagement and conversion in mind

Digital & Social Design

• Designsocial media carousels and static content
• Createwebsite banners, campaign graphics and other digital marketing assets
• Work withinestablished brand guidelines
• Maintainvisual consistency across multiple brands and content channels
• Createsupporting graphics for email marketing and digital campaigns where required

Graphic Design - Desirable, Not Essential

Dependingon experience, the role may also include:

• Designingand updating printed magazines using existing templates
• Creatingproduct information documents and seasonal product guides
• Designingbrochures, cards, box inserts and other printed collateral
• Preparingprint-ready artwork
• Assistingwith packaging design for Retreat Yourself products
• Creatingadditional digital and print campaign collateral

Graphic design qualifications and experience with print orpackaging design would be highly regarded, but are not essential for anexceptional content creator and video editor.

Essential Skills & Experience

• Experienceworking with e-commerce or direct-to-consumer brands
• Excellentshort-form video editing skills
• Strongexperience using CapCut or similar video editing software
• Demonstrated experience creating content for Instagram, Facebook and/orTikTok

• Experiencecreating content for brands or e-commerce businesses
• Experiencecreating paid social or Meta advertising creative
• Strongunderstanding of hooks, pacing, retention and engagement
• Excellentvisual judgement and attention to detail
• StrongCanva skills
• Understanding of brand consistency and visual identity
• Ability toturn a clear brief and supplied assets into polished creative
• Strongwritten and spoken English
• Excellentorganisational and file-management skills
• Ability to manage multiple creative projects and deadlines
• Ability toreceive feedback and make changes quickly

Highly Desirable

• Experiencewithin wellness, beauty or lifestyle
• Founder-ledor personal brand content experience
• UGC editingexperience
• Performancemarketing or direct-response creative experience
• Graphicdesign qualification
• AdobeIllustrator, Photoshop or InDesign experience
• Printdesign experience
• Packagingdesign experience
• Pinterestcontent experience