Digital Marketing Automation Manager

Essity; Charlotte (NC); Hybrid; USD 110,000 - 160,000; Full time

Benefits offered by this job

Health insurance

401(k) with employer match

Paid holidays

Scholarship program for children of 0

Job summary

Essity is seeking a Digital Marketing Automation Manager in the Charlotte/Philadelphia area to lead linked digital initiatives for assigned therapy brands. You will develop, execute, optimize, and measure multi-channel programs across websites, email, social, and marketing automation platforms.

Key focus includes website governance and SEO, email marketing and journeys, marketing automation like HubSpot/ClickDimensions, social media optimization, and analytics to drive performance.

Qualifications

• 5+ years of digital marketing experience with demonstrated success leading integrated digital marketing campaigns.
• Proven expertise in website strategy, SEO, content optimization, and website governance, including partnership with agencies, IT, and cross-functional stakeholders.
• Strong hands-on experience with marketing automation and CRM platforms and marketing automation platforms, such as HubSpot, ClickDimensions, and related campaign management tools.
• Experience developing and optimizing email marketing programs, customer journeys, audience segmentation, A/B testing, and lead nurturing campaigns.

Responsibilities

• Integrated digital campaign planning and execution.
• Website strategy, governance, and SEO.
• Email marketing strategy and execution.
• Manage marketing automation platforms and define customer journeys.
• Social media strategy and optimization.
• Analytics, reporting, and performance optimization.
• Digital agencies and vendor management.

Skills

Digital marketing

Website strategy

SEO

Email marketing

Marketing automation

CRM platforms

A/B testing

Social media

Analytics

Vendor management

Tools

HubSpot

ClickDimensions

Asana

CRM

Job description

Digital Marketing Automation Manager

Who We Are Essity is a global leader in health and hygiene with our corporate headquarters in Stockholm, Sweden, and North American headquarters in Philadelphia, PA. We are a multi-billion-dollar company that is committed to breaking barriers to well-being. Essity does this through innovative brands in the areas of Professional Hygiene, Consumer Goods, and Health & Medical Solutions. Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being. At Essity you will find a caring and compassionate culture where we remain grounded in our beliefs & behaviors.

At Essity: This Is What We Do About the Role Essity Health and Medical Solutions is looking for an experienced Digital Marketing Automation Manager to lead strategic digital marketing initiatives for assigned therapy brand areas, and will be responsible for developing, executing, optimizing, and measuring integrated marketing programs across websites, email communications, social media, marketing automation platforms, and digital campaigns. The ideal candidate should live in Philadelphia, PA or Charlotte, NC. We’re looking for people who embody our values, aren’t afraid to challenge, innovate, experiment, and move at a fast pace. We’re always looking for ways to improve our products and ourselves. If this is you, we’d love to talk.

What You Will Do

This role bridges brand strategy and digital execution by translating business objectives into comprehensive digital marketing plans.

The Digital Marketing Automation Manager serves as the primary digital marketing advisor to the Brand Marketing teams and develops and leads integrated digital marketing strategies aligned to therapy area brand objectives:

• Integrated digital campaign planning and execution
• Website strategy, governance, and SEO
• Email marketing strategy and execution
• Manage marketing automation platforms and define customer journeys
• Social media strategy and optimization
• Analytics, reporting, and performance optimization
• Digital agencies and vendor management

1. Website governance/SEO

• Own website strategy and content roadmaps for assigned brands
• Prioritize website enhancements and ongoing maintenance requests
• Partner with Brand Teams to ensure content aligns to customer needs and business goals
• Coordinate website projects with vendors, agencies, IT, and key internal stakeholders
• Oversee SEO implementation and content optimization
• Monitor website performance and recommend improvements
• Lead website quality assurance and launch readiness reviews

2. Social media strategy

• Develop and manage annual social media strategies across assigned brands
• Partner with agencies and vendors on content execution and reporting
• Align with Brand Teams on social content planning and advise on audience engagement recommendations/best practices
• Manage organic and paid social optimization recommendations
• Monitor social performance and identify growth opportunities
• Ensure alignment between social channels and broader campaign objectives

3. Email marketing

• Own email communication strategy and execution, including "Always On" emails as well as campaign-specific and other electronic comms as needed
• Align with Brand Marketing Teams on content planning and advise on audience engagement recommendations/best practices
• Develop and deploy segmented email campaigns through ClickDimensions and HubSpot
• Create and optimize marketing automation workflows
• Manage audience segmentation and database quality
• Conduct A/B testing and personalization initiatives
• Ensure compliance with legal, privacy, and regulatory requirements

4. Marketing automation platforms

• Support adoption of marketing technology platforms (HubSpot, Asana, ClickDimensions, CRM)
• Optimize campaign workflows using Asana and marketing automation tools
• Improve campaign tracking and reporting processes
• Identify automation opportunities
• Maintain documentation and process standards
• Provide training and support to marketing stakeholders

Who You Are

• 5+ years of digital marketing experience with demonstrated success leading integrated digital marketing campaigns
• Proven expertise in website strategy, SEO, content optimization, and website governance, including partnership with agencies, IT, and cross-functional stakeholders
• Strong hands-on experience with marketing automation and CRM platforms and marketing automation platforms, such as HubSpot, ClickDimensions, and related campaign management tools
• Experience developing and optimizing email marketing programs, customer journeys, audience segmentation, A/B testing, and lead nurturing campaigns
• Deep understanding of organic and paid social media strategy, content planning, audience engagement, and performance optimization
• Experience working in a global, matrixed organization, with the ability to influence cross-functional teams and manage multiple stakeholders across regions and functions
• Strong analytical skills with experience measuring campaign performance, interpreting digital metrics, and making data-driven recommendations to improve results
• Demonstrated success managing external agencies, vendors, and digital partners while balancing strategic priorities and project execution
• Healthcare, medical device, pharmaceutical, or other regulated-industry marketing experience preferred, with knowledge of privacy and compliance requirements
• Excellent communication, collaboration, and project management skills with the ability to translate business objectives into effective digital marketing strategies

What We Can Offer You At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.

Compensation and Benefits:

• Expected Compensation Competitive annual salary + annual incentive bonus + benefits Pay offered may vary depending on multiple individualized factors such as knowledge, skills, and experience.
• Along with competitive pay you will be eligible for the following benefits:
• United Healthcare PPO / EyeMed Vision Insurance / Delta Dental Insurance
• Wellness program provided through Rally Healthcare and Dependent Care Flexible Spending Accounts (FSA)
• 401(k) with employer match and annual employer base contribution
• Company paid Basic Life, AD&D, short-term and long-term disability insurance
• PTO offering with Paid Holidays
• Scholarship program for children of Essity employees.

Additional Information

The Company is committed to equal employment opportunity and providing reasonable accommodations to qualified candidates and employees pursuant to applicable law. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, military and veteran status, gender identity or expression, genetic information, or any other characteristic protected by federal, state, or local law. If you require reasonable accommodation as part of the application process please contact [e-mail] Together, we are improving lives, every day Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.

Application End Date: Job Requisition ID: Essity265206 Essity is a leading global hygiene and health company. Our expertise began with the acquisition of the Swedish company Mölnlycke in 1975, through which our roots stretch back to 1849. Today, our sustainable innovations from globally trusted brands, designed for everybody and every body, care for the well-being of 1 billion people in 150 countries every day. Working at Essity is not just a career but a chance to make the world healthier, safer, and more hygienic. We innovate for good to break barriers and contribute to shaping a healthier future. At Essity, we have a people-first approach where every career is as unique as the individual. We empower employees to excel together and reach their full potential through a winning culture driven by a powerful purpose. Our performance-orientated environment motivates employees to think differently and embrace challenges so we can continue improving lives, every day through better hygiene and health. We provide a sustainable work-life based on flexibility for both employees and employers. We are committed to Diversity, Equity, and Inclusion in everything we do. It is the key to our success in creating an inclusive, collaborative, and caring company culture where you can be you with us. Our purpose of Breaking Barriers to Well-being, enables customers and consumers to lead fuller lives at all stages of life. Our leading global brands include TENA and Tork, and other strong brands such as Actimove, Cutimed, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and Zewa are sold in 150 countries. I In 2024, Essity had net sales of approximately SEK 146bn (EUR 13bn) and employed 36,000 people. We are headquartered in Stockholm, Sweden and Essity is listed on Nasdaq Stockholm. If you want to join a company where dedication to people is powered by innovation, welcome to Essity!