Product Marketing Manager

Essity North America Inc.; Charlotte (NC); On-site; USD 85,000 - 110,000; Full time

Job summary

Essity North America Inc. is seeking a Product Marketing Manager based in Charlotte to drive local brand-building in alignment with global strategies. You will own brand P/L, lead annual plans, and optimize local marketing activation and media spend.

Ideal candidates have 2+ years in healthcare branding, strong communication, financial acumen, and the ability to set marketing plans with up to 20% travel. Competitive compensation and benefits are offered.

Qualifications

• 2+ years experience in a Brand or Product Manager role in healthcare preferred.
• Bachelor's Degree required.
• Financial acumen and budgeting awareness.
• Strong communication and collaborative skills.
• Ability to develop and execute Marketing Plans.
• Travel up to 20%.

Responsibilities

• Own local brand P/L and profitability through brand building in local markets.
• Lead annual brand plans and define activation touchpoints in line with global guidance.
• Oversee local marketing implementation, leverage global materials, optimize media spend.
• Drive Brand & Innovation campaigns, track results and adjust actions.
• Brief Marketing Activation Managers on annual brand plan.
• Manage brand assortment, product management, and pricing with global partners.

Skills

Brand management

Financial acumen

Strong communication

Collaborative skills

Marketing plans

Travel up to 20%

Education

Bachelor's Degree

Job description

Product Marketing Manager

Who We Are

Essity is a global leader in health and hygiene with our corporate headquarters in Stockholm, Sweden, and North American headquarters in Philadelphia, PA. We are a multi-billion-dollar company that is committed to breaking barriers to well-being. Essity does this through innovative brands in the areas of Professional Hygiene, Consumer Goods, and Health & Medical Solutions.

Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being. At Essity you will find a caring and compassionate culture where we remain grounded in our beliefs & behaviors.

About the Role

Essity Health and Medical Solutions is looking for an experienced Product Marketing Manager who will be accountable for brand building in local markets in line with global brand strategies.

The ideal candidate should live in Charlotte.

We’re looking for people who embody our values, aren’t afraid to challenge, innovate, experiment, and move at a fast pace. We’re always looking for ways to improve our products and ourselves. If this is you, we’d love to talk.

What You Will Do

• Local Markets brand owner, overall responsible of Brand P/L, brand building and profitable market share development
• Leads annual brand plans: owns brand A&P and defines brand activation touch points in line with global guidance.
• Responsible of marketing local implementation, usage of global material, reduction of non-working in markets, maximization of digital & paid media
• Leads Brand & Innovation campaign activation, tracking and corrective actions.
• Briefs Marketing Activation Manages about annual brand plan.
• Owns Brand assortment, product management and pricing in line with global guidance. Drives Assortment initiatives together with global partners (SC, GPM, GBIS, PMI)
• Brand Building expert toward health care providers, payers, clinicians and consumers.
• Identifies and supports generation of required clinical evidence for allocated product range and therapy areas
• Expert in capturing consumers and customers insights
• Provides feedback to the global brand strategy

Who You Are

• Bachelors Degree
• 2+ years experience in a Brand or Product Manager role in healthcare preferred
• Financial acumen and understanding
• Strong communication and collaborative skills
• Ability to set Marketing Plans
• Ability to demonstrate a strong work ethic
• Travel up to 20%

What We Can Offer You

At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.

Compensation and Benefits:

Expected Compensation

Competitive annual salary + annual incentive bonus + benefits

Pay offered may vary depending on multiple individualized factors such as knowledge, skills, and experience.

Along with competitive pay you will be eligible for the following benefits:

• United Healthcare PPO / EyeMed Vision Insurance / Delta Dental Insurance
• Wellness program provided through Rally
• Healthcare and Dependent Care Flexible Spending Accounts (FSA)
• 401(k) with employer match and annual employer base contribution
• Company paid Basic Life, AD&D, short-term and long-term disability insurance
• Employee Assistance Program
• PTO offering with Paid Holidays
• Voluntary benefits to include: critical illness, hospital indemnity, and accident insurance
• Employee discounts program
• Scholarship program for children of Essity employees.

Collaborative and Caring Culture | Empowerment & Engaged People | Work with Impact and A Powerful Purpose | Individual Learning & Career Growth | Health & Safety Priority | Sustainable Value Together| Innovation| Sustainable Working Life | Competitive Total Rewards

The Company is committed to equal employment opportunity and providing reasonable accommodations to qualified candidates and employees pursuant to applicable law. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, military and veteran status, gender identity or expression, genetic information, or any other characteristic protected by federal, state, or local law.

If you require reasonable accommodation as part of the application process please contact [e-mail]

Together, we are improving lives, every day

Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.

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