Digital Marketing Associate (2025 Graduates)

Appian; McLean (VA); On-site; USD 50,000 - 80,000; Full time

Job summary

Join a forward-thinking company as a Digital Marketing Associate, where you'll collaborate with passionate teams to enhance online community engagement and user experiences. This role offers a unique opportunity to work closely with stakeholders while prioritizing impactful features and content delivery. You'll thrive in a culture that values in-person collaboration and continuous growth, supported by extensive training and mentorship programs. If you're eager to make a difference in digital marketing and technology, this position is perfect for you.

Benefits

Training and Development

Growth Opportunities

Inclusive Community

Tuition Reimbursement

Qualifications

• Strong work ethic and ability to collaborate across teams.
• Excellent empathy and communication skills for user advocacy.
• Competency in using analytics for data-driven decisions.

Responsibilities

• Interact with technical functions within Marketing to enhance user experiences.
• Focus on prioritizing and delivering features for community and website.
• Eagerness to learn and grow within the technical Marketing sphere.

Skills

Digital Marketing

Content Creation

Website Design

Developer Engagement

Communication Skills

Empathy

Data-Driven Decision Making

Adobe Platform

Education

B.S. degree in Marketing, Communications, Science, Technology, Engineering, or Math

Tools

Adobe Platform

Job description

Digital Marketing Associate (2025 Graduates)

Here at Appian, our core values of Respect, Work to Impact, Ambition, and Constructive Dissent & Resolution define who we are. In short, this means we constantly seek to understand the best for our customers, we go beyond completion in our work, we strive for excellence with intensity, and we embrace candid communication. These values guide our actions and shape our culture every day. When you join Appian, you'll be part of a passionate team that's dedicated to accomplishing hard things.

We are looking for someone passionate about online community, developer engagement, content creation, digital marketing, and/or website design. As a Digital Marketing Associate, you can expect to work on a small team of technical Marketing staff, interact with key business stakeholders, and own the prioritized backlog to ensure your team delivers high-quality applications and experiences with each iteration.

This role is based at our headquarters in McLean, Virginia. Appian was built on a culture of in-person collaboration, which we believe is a key driver of our mission to be the best. Employees hired for this position are expected to be in the office 5 days a week to foster that culture and ensure we continue to thrive through shared ideas and teamwork.

Key Responsibilities:

1. The Digital Marketing Associate will interact with various technical functions within Marketing, including, but not limited to, Website Design, Production, and our online Community (Appian Community, found at community.appian.com), the free version of our product (Appian Community Edition), the Appian AppMarket and developer relations.
2. Focus on the prioritization and delivery of features, content, and experiences that benefit those who visit our community and/or website.
3. Eagerness to learn, collaborate, and grow within the technical Marketing sphere.

About You:

1. A strong work ethic, working day-to-day across multiple teams, a large set of business stakeholders, and developers to build and manage a prioritized product backlog.
2. Excellent empathy and communication skills, understanding and advocating for the needs and interests of your end users.
3. Confidence to cultivate and present new ideas, and receive feedback on features and experience enhancements.
4. Passion for user experiences focused on highlighting software innovation.
5. Interest and aptitude for conversion-focused and engagement-focused online community experiences.
6. Competency with using qualitative and quantitative analytics to inform data-driven decisions.
7. To define and own product goals and OKRs with a focus on mission-level impact.
8. Preferably, experience with Adobe Platform.

Basic Qualifications:

1. B.S. degree in Marketing, Communications, Science, Technology, Engineering, or Math, or otherwise demonstrated aptitude for technology and digital.
2. Internship within a Marketing function preferred.

Tools and Resources

• Training and Development: During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian, with dedicated mentorship and the First-Friend program being widely utilized resources for new hires.
• Growth Opportunities: Appian provides a diverse array of growth and development opportunities, including our leadership program tailored for new and aspiring managers, a comprehensive library of specialized department training through Appian University, skills-based training, and tuition reimbursement for those aiming to advance their education.
• Community: We’ll immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employee-led affinity groups.

About Appian

Appian is a software company that automates business processes. The Appian AI-Powered Process Platform includes everything you need to design, automate, and optimize even the most complex processes, from start to finish. The world's most innovative organizations trust Appian to improve their workflows, unify data, and optimize operations—resulting in better growth and superior customer experiences. For more information, visit appian.com.

Appian is an equal opportunity employer that strives to attract and retain the best talent. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable federal, state, or local law.

Appian provides reasonable accommodations to applicants in accordance with all applicable laws. If you need a reasonable accommodation for any part of the employment process, please contact us by email at [e-mail].