Digital Marketing Specialist

Peterson Institute for International Economics; Washington (District of Columbia); Hybrid; USD 57,000 - 60,000; Full time

Job summary

The Peterson Institute for International Economics is seeking a Digital Marketing Specialist to enhance outreach efforts and engage with key stakeholders. This includes managing email campaigns, developing marketing strategies, and collaborating with teams to promote PIIE’s research. Candidates should have strong skills in email marketing, content production, and a background in relevant fields.

Qualifications

• Strong email marketing experience is required, preferably with Pardot or similar.
• Excellent writing and editing skills to adapt complex messages to various platforms.
• Knowledge of economics or public policy is a plus.

Responsibilities

• Manage email outreach to increase subscribers and engagement.
• Plan and implement online advertising and marketing campaigns.
• Assist with weekly newsletter production and social media postings.

Skills

Email Marketing

Content Production

Audience Segmentation

Online Advertising

Social Media

Writing and Editing

Interpersonal Skills

Education

Bachelor's Degree in Marketing, Journalism, Communications or related field

Tools

Salesforce

Pardot

Sprout Social

Microsoft Office Suite

Job description

Peterson Institute for International Economics (PIIE)

Job Description

Position: DigitalMarketing Specialist

Supervisors: VP for Communications

Updated:May 30, 2025

Status:Full-time Exempt

Location:Washington, DC (Hybrid)

About PIIE

The Peterson Institute for International Economics is an independent nonprofit, nonpartisan research organization dedicated to strengthening prosperity and human welfare in the global economy through expert analysis and practical policy solutions. Areas of research include trade, macroeconomic policy, inequality, and global institutions including the WTO and IMF. The Institute’s award-winning work is cited regularly in major news outlets. Join a creative and growing communications team that takes pride in producing news-driven, fact-based, and engaging content for international policymakers, journalists, global business leaders, educators, students, and the general public.

Position Summary

The Institute seeks a digital marketing expert with a strong background in email outreach and experience with content production. The Digital Marketing Specialist (DMS) will develop strategic outreach plans, manage audience segmentation, draft targeted communications, and help improve the organization’s audience and stakeholder database and email platform. This specialist will implement online advertising campaigns and provide recommendations for email newsletters and other outreach materials. The DMS will also assist with weekly newsletter production, featuring latest PIIE content and media citations as well as social media posting, while providing backup support for communications staff on content updates, media relations, and digital event production. The DMS will devise strategies to help PIIE expand its reach and highlight key research findings, working closely with staff on communications initiatives and priorities.

Duties and Responsibilities

Marketing (60%)

·Manage email outreach efforts across the organization to increase subscribers, improve engagement, and build relationships with key stakeholders. Develop audience segmentation strategies and establish best practices for the organization.

·Work closely with staff on updating CMS and email marketing platforms to serve organizational needs, such as setting up automation rules, event registration processes, and subscription pages.

·Execute email campaigns for events, stakeholder outreach, and other special efforts. Provide direction to staff on invitation and newsletter formatting, timing, language, etc.

·Regularly track email stats to inform and develop strategies and innovations to increase engagement.

·Plan and implement online advertising and marketing campaigns, setting goals and ensuring ads are cost effective.

·Collaborate with communications and research staff to generate ideas for outreach campaigns and digital strategy. Identify opportunities for outreach with other think tanks and relevant organizations.

·Stay up-to-date on PIIE research, relevant news, and public discussions to inform marketing decisions.

Communications (40%)

·Help write and prepare PIIE’s weekly and quarterly newsletters in collaboration with communications staff.

·Attend regular staff meetings to provide input on relevant departmental priorities and editorial decisions.

·Draft and post social media updates for event promotions.

·Train with staff to learn about different departmental functions. Provide backup support for other social media and content updates, news media outreach, and event broadcasts as needed.

·Track and compile marketing successes for the annual report and internal reports to stakeholders and leadership.

Qualifications

·A bachelor’s degree or experience in marketing, journalism, communications, or related field.

·Strong email marketing experience is required, preferably with Pardot or similar program.

·Knowledge of Salesforce or similar customer management system, online advertising, and social media (especially Sprout Social, Twitter/X, and LinkedIn).

·Excellent writing and editing skills with the ability to distill complex messages into clear, accurate, and concise language adapted to different platforms.

·Experience drafting emails to external stakeholders.

·Strong attention to detail.

·Knowledge of economics, public policy, or other research-based fields is a plus.

·Ability and willingness to provide creative ideas that enhance the Institute’s brand and marketing goals.

·Understanding of audience insights to help inform project direction.

·Strong interpersonal and collaborative skills, including with scholarly experts.

·Strong knowledge of Microsoft Office Suite.

·Ease with multitasking in a busy, news driven environment—plus an ability to effectively manage time, adapt to changing priorities, and work within deadlines.

·Strong news judgment to identify timely and relevant marketing opportunities.

APPLICATION INSTRUCTIONS

Send resume and cover letter to [e-mail] with “Digital Marketing Specialist” in the subject line.

The Peterson Institute for International Economics is an affirmative action/equal opportunity employer.

No telephone calls please.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Think Tanks

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