Digital Marketing Associate

Freshpet; Bedminster Township (NJ); On-site; USD 55,000 - 75,000; Full time

Job summary

Freshpet is seeking a passionate Digital Marketing Associate – Influencer to manage influencer marketing, enhance brand visibility, and create engaging content. The ideal candidate will have 2-3 years' experience and a bachelor's degree in a relevant field. Join a company committed to fresh, real foods for pets and a positive workplace culture.

Benefits

Medical, dental, and vision insurance

401(k) plan with company match

Paid parental leave

Pet insurance

Tuition assistance

Generous PTO plan

Employee amenities including doggie daycare

Qualifications

• 2-3 years of professional social media and influencer management experience.
• Proven experience in social media and influencer marketing.
• Strong understanding of social media platforms, trends, and best practices.

Responsibilities

• Develop influencer strategy aligning with brand's objectives.
• Lead management of Influencer Agency.
• Execute campaigns, including influencer selection and content reviews.

Skills

Creativity

Strategic Thinking

Analytical Mindset

Adaptability

Strong Communication

Collaborative

Detail-Oriented

Education

Bachelor’s degree in marketing, communications, or a related field

Job description

Who We Are

At Freshpet, our goal is to change the way people nourish their pets forever. We strive to strengthen the bond between people and our pets so that we both live longer, healthier, and happier lives while being kind to the planet. We believe that if we can create fresh, real foods that pets love and help them live healthier lives that their pet parents will also enjoy the many benefits of a rich life shared with a pet.

We started off with a mission to change the way pet parents feed dogs and cats, but we also wanted to be a company that had a thoughtful approach to how we operate. We wanted to do things differently, make great products but be gentle to the planet, good to the people who touch our business, and leave a positive impact with everything we do. We work hard every day to ensure that the original vision is met, starting with making the highest quality foods in our kitchens to running our business with integrity, transparency, and social and environmental responsibility. As a result, we are nearing $1B in net sales and have experienced 25%+ growth rates year-over-year for the last 6 years. IT’S AMAZING WHAT CAN HAPPEN WHEN YOU START COMPLETELY FRESH!

What You Will Do

We are seeking a creative and driven Digital Marketing Associate – Influencer with 2-3 years of experience managing influencer marketing for a brand or company. The ideal candidate is passionate about creating engaging content, fostering brand loyalty, and driving measurable results through influencer partnerships. This role will focus on enhancing brand visibility, audience growth, and engagement across platforms.

How You Will Make An Impact

1. Influencer Strategy:
   • Develop influencer strategy that aligns with the brand's objectives and voice
   • Think through a short term vs. long-term roadmap, utilizing past performance data and best practices from in and out of the pet category
   • Monitor trends and adapt strategies to stay relevant and innovative
2. Agency Management & Cross-Functional Partnership:
   • Lead day to day management of Influencer Agency, ensuring clear briefs, proactive problem-solving, inter-agency partnership as relevant
   • Drive internal thought leadership on influencers across teams/departments
   • Collaborate with internal creative team to ensure influencer content aligns with brand visual guidelines—identify opportunities to make content more distinct vs. the competition
3. Campaign Execution:
   • Lead execution of all aspects of the campaign process—briefing, influencer selection, content reviews, and paid strategy
   • Drive creative strategy by brainstorming new campaign ideas that take advantage of brand objectives with emerging trends or platform features

• Manage intake of user generated content through Agency platform, requesting rights for Company’s marketing use
• Handle Product Seeding to all partners (influencer or celebrity)

1. Analytics and Reporting:
   • Develop & lead campaign performance analysis to inform future plans, leveraging inputs from influencer & media agencies
2. Trendspotting and Innovation:
   • Stay up-to-date with industry trends, emerging platforms, and competitor strategies
   • Propose innovative ideas and experiments to elevate the brand's presence

Key Traits and Skills:

• Creativity: A knack for storytelling, design sensibility, and generating fresh content ideas
• Strategic Thinking: Ability to align social media efforts and influencer campaigns with broader business goals
• Analytical Mindset: Proficiency in interpreting data and deriving actionable insights
• Adaptability: Quick to pivot strategies based on platform changes or audience feedback.
• Strong Communication: Excellent written and verbal communication skills
• Collaborative: Thrives in a team environment and works well with cross-functional teams
• Detail-Oriented: Ensures accuracy and quality in all deliverables

What You Will Bring

• Bachelor’s degree in marketing, communications, or a related field
• 2-3 years of professional social media and influencer management experience for a brand or company
• Proven experience in social media and influencer marketing
• Strong understanding of social media platforms, trends, and best practices.
• Experience with paid social campaigns and tools is a plus.
• Must be able to commute to Bedminster, NJ, with the ability to work in-office three days a week. Ability to travel 5-10%, if needed.
• As of June 2025, our new headquarters in Bedminster will include many employee amenities, a doggie daycare, and grooming for all pups. Dogs welcome!

What We Offer

At Freshpet, we offer a competitive salary and an excellent benefits package, including medical, dental and vision insurance, basic and optional life insurance, short- and long-term disability protection, flexible spending accounts, and a 401(k) plan with company match, paid parental leave, pet insurance, tuition assistance, a generous PTO plan and so much more!

Our Commitment to a Diverse Workforce:

At Freshpet, we embrace and encourage our employees’ differences in age, sex, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other characteristics that make our employees unique.

Freshpet aims to foster, cultivate and preserve a culture of diversity, equity and inclusion. Our employees are our most valuable assets. The collective sum of the individual differences, life experiences, knowledge, inventiveness, innovation, self-expression, unique capabilities and talent that our employees invest in their work represents a significant part of not only our culture, but our reputation and company’s achievement as well. Freshpet is an Equal Opportunity Employer.

Disclaimers

We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas.

Freshpet is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Freshpet via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Freshpet. No fee will be paid in the event the candidate is hired by Freshpet as a result of the referral or through other means.