Digital Marketing Analytics & Optimization Analyst

Jobtailor; Illinois; On-site; USD 50,000 - 75,000; Full time

Job summary

Jobtailor in the United States (IL) is seeking a data-driven digital media analyst to plan, execute, and optimize multi-channel campaigns. You will conduct A/B and landing-page testing, develop optimization strategies, and translate results into client-ready insights.

The role emphasizes independent project work, budget pacing, and creating compelling audiences and assets for promotions, with frequent reporting and stakeholder collaboration.

Qualifications

• Ability to think critically, break down problems, and propose solutions through academic projects, internships, volunteer, or work experiences
• Strong verbal and written communication skills
• Ability to share ideas effectively in group projects, presentations, or customer-facing interactions
• Consistently produce accurate, thorough, and organized work
• Ability to work respectfully and professionally with peers, instructors, teammates, or external stakeholders
• Demonstrated ability to take ownership of tasks or projects and complete them with limited supervision
• Examples of leadership, initiative, or ownership in academic, extracurricular, or work settings
• Familiarity with basic tools such as MS Office, Google Workspace, or similar software
• Permanent US work authorization required
• Temporary work authorization such as CPT or OPT is not accepted
• Must not require work visa sponsorship now or in the future

Responsibilities

• Plan, execute, and optimize digital media programs
• Perform A/B testing and landing-page testing recommendations
• Develop on-page and off-page optimization recommendations
• Prepare weekly and monthly reporting
• Pace budgets and goals
• Build, test, and optimize creative assets
• Create and optimize audiences
• Support promotions
• Conduct heavy data analysis, reporting, and insights on digital media performance
• Plan, strategize, document, execute, and optimize cross-channel campaigns
• Execute discrete analyses using analytical tools
• Translate analyses into insights through slides, documents, and emails for clients
• Manage work independently with initial direction from a manager
• Understand clients' businesses and industries and connect work to broader project and client goals
• Support development of client-facing solutions and deliverables, including PowerPoint pitches and competitive/landscape audits
• Participate in onboarding bootcamp and meet with senior leaders for project work and informational interviews

Skills

Critical Thinking

Effective Communication

Team Collaboration

Ownership and Initiative

Organizational Skills

Tools

MS Office

Google Workspace

Job description

Jobtailor in the United States (IL) is seeking a data-driven digital media analyst to plan, execute, and optimize multi-channel campaigns. You will conduct A/B and landing-page testing, develop optimization strategies, and translate results into client-ready insights.

The role emphasizes independent project work, budget pacing, and creating compelling audiences and assets for promotions, with frequent reporting and stakeholder collaboration.