Digital Marketing & Analytics Manager

Toll Brothers; Washington (Washington County); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical & dental benefits

401(k) plan

Discounted stock purchase

Mortgage discounts

Home discounts

Appliance discounts

Job summary

Toll Brothers, America's leading luxury home builder, seeks a Digital Marketing Manager to join our marketing team in Fort Washington, PA. You will lead SEM campaigns, manage budgets, and collaborate with cross-functional teams to align digital strategies with business goals.

The role emphasizes data-driven decision making, testing new strategies, and optimizing campaigns with GA4, Google Ads, Tag Manager, and reporting tools. Hybrid work, with three days in the office expected.

Qualifications

• Bachelor’s degree in Marketing, IT, CS or relevant field.
• Comfortable with reading & writing Google AppScript.
• Deep knowledge of PPC, tracking techniques, and data analysis.
• Proficient with Google Ads, Google Analytics GA4, Google Tag Manager, and Google Sheets.
• Experience with efficiently managing large marketing budgets.
• Proven track record for developing testing strategies that deliver marketing wins.
• Hybrid role: minimum 3 days per week in office; requirements may vary by Division/Department.
• Experience with SEO and best practices; homebuilding industry experience is a plus.
• Enterprise account management experience overseeing budgets greater than $1,000,000 is a plus.
• Experience with Big Query, Python, ML/AI, and data visualization tools (Power BI).

Responsibilities

• Lead SEM campaigns, analyze data and translate into actionable insights.
• Manage and forecast SEM budgets, monitor performance and alert stakeholders.
• Collaborate with the broader team to set objectives and best digital ad strategies.
• Ensure campaigns are implemented timely and accurately.
• Design optimized experiences for audience segments and develop a testing roadmap.
• Develop, implement, and troubleshoot pixel and tracking tags with documentation and testing.
• Serve as escalation point for campaign discrepancies, ad serving issues and 3rd party tracking.
• Collaborate with Business Analytics to resolve reporting visualization issues.
• All other duties as assigned.

Skills

Data analysis

PPC

Tracking techniques

Google Ads

GA4

Google Tag Manager

Google Sheets

BigQuery

Python

Machine Learning/AI

Power BI

Scripting/Automation

CRO

Education

Bachelor’s degree in Marketing, IT, CS or relevant field

Tools

Google Ads

Google Analytics GA4

Google Tag Manager

Google Sheets

BigQuery

Python

Power BI

Job description

Toll Brothers, America's leading luxury home builder, seeks a Digital Marketing Manager to join our marketing team in Fort Washington, PA. You will lead SEM campaigns, manage budgets, and collaborate with cross-functional teams to align digital strategies with business goals.

The role emphasizes data-driven decision making, testing new strategies, and optimizing campaigns with GA4, Google Ads, Tag Manager, and reporting tools. Hybrid work, with three days in the office expected.